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Online Communities Admission Essay

University of Southern California- Annenberg Program in Online Communities One of the obvious things about society today is an increased tendency to move online some of the activities that were not usually treated in that manner. The traditional form of communication, which implied the direct interaction between individuals or, at most, an interaction via the telephone or a printed material (letter, brochure) has now become almost obsolete. The online offers so many advantages, primarily including the speed of deliver and reception of the message and the diversity and potential outreach.

These changes in communication have also translated in new approaches in marketing and advertising. More and more, companies have become increasingly active on social platforms, not only with the goal to promote their products and services, but also to understand more about the consumers, about their needs, requirements and aspirations.

With this in mind, being prepared to function properly in this dynamic environment and to understand the new way in which business is done has become a necessity. Social media and online communities are much more than a present trend: they are the reality towards which society will continue to move, as more business and more activities will move online.

As such, I have decided...

Throughout school, I have worked as an intern for several companies and organizations, focusing on marketing social media. As a marketing social media business strategist for the past years (since 2012), I planned, implemented and maintained social media instruments, including SEO, SEM and blogs. I worked as a marketing social media business strategist for Bonesta Swimwear, in Istanbul, Turkey, and for Designer's House and Scholasphere in Los Angeles. All these experiences helped me better understand how online communities work, what the new social marketing trends are and how all these new instruments connect stakeholders.
Again this background, I see myself as continuing in the same field and my academic direction targets these objectives. I am currently a Business and Administrative Undergraduate student in USC, in the Marshall Business School. The academic courses I have taken in these area are great for the core fundamentals of business, but…

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