ocean park HK
A rate fence is a barrier between target markets that ensures that different markets pay different prices. Landman (2010) notes that there are physical and non-physical rate fences. In the hotel industry, a physical rate fence might be the quality of the room -- the guests need to discern a difference in order to justify paying a higher price. A non-physical rate fence would be something service-oriented, for example.
The pricing structure at Ocean Park Hong Kong highlights a number of different rate fences. The basic prices are set out for adults, children and families receiving assistance from CSSA. Children under 3 and seniors enter free, as well as people with disabilities if they hold a "registered card for people with disabilities." These could be considered non-physical rate fences, but they are closer to just reflecting price discrimination that allows some people to enter free. These are typically forms of price discrimination that are accepted in our society.
An example of...
Hong Kong Ocean Park: Advertising and Promotion Plan I brand manager a renown consumer product marketing company responsible Hong Kong Macau markets. Ocean Park has been a well-known brand in Hong Kong since 1977 Ocean Park Hong Kong, 2008. This advertising promotion plan is for the Hong Kong Ocean Park which has three in-park themed hotels. These hotels are named Ocean Hotel, Fisherman's Wharft Hotel and Spa Hotel Frew, 2005. Each hotel has its
Ocean Village is UK-based and is uses the differentiated experience of offering families the opportunity to define their own cruise itinerary (Kwortnik, 2006). There is freedom as to when passengers will eat, what they choose to participate in, and the concept focuses on breaking out of the mold of highly predictable and regimented cruise programs. The two remaining brands, P&O Cruises Australia and the Yachts of Seabourn, each have
Marketing Communications Plan for 5 Star Adventure Tours Executive Overview The International Ecotourism Society (TIES) defines ecotourism as "Responsible travel to natural areas that conserves the environment and improves the welfare of local people" (2005, p.3). Ecotourism has become the fastest growing segment of the global tourism industry, the largest sector in the world economy. Because climate is one of the main drivers of international tourism, with the majority of tourists seeking
Kona, Hilo Marketing Plan Marketing a Hawaiian Vacation to Canadians The Big Island Target Market Canadian Demographical Information This report was generated to serve as the basis for a marketing plan for 2013. The target market will be analyzed in terms of its demographic information as well as its vacation preferences. The target market consists of Canadian travelers who might be interested in a trip to the big island and the goal is to increase the
Gillette Shaving Marketing Plan Argentina!!! This project introducing Gillette shaving Argentina Market. We a group a huge project Market Analysis Plan Argentina Specific. MARKET ANALYSIS Marketing refers to the concept of identifying, anticipating, and implementing a plan that satisfies consumer demand for a particular product or service. The essence of marketing is to ensure that a product being offered in the market gains enough popularity and acceptance by customers to make profits
Introduction When deciding upon marketing strategies to be used for a hotel business in order to attract new clients, a hotel must identify that which sets it apart from other competing hotels. The essence of any successful marketing campaign is the ability to differentiate oneself. Trout and Rivkin (2006) state that a company must “differentiate or die” (p. 2), meaning that if a business cannot do something to distinguish itself from
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