3). The result could be a cutting-edge campaign for a rental car company stressing romance and danger, rather than safety and budget-conscious effectiveness.
No company wishes to miss out on the next new marketing trend, and all want to find the next 'hot' new connection between two seemingly discordant interests or types of behaviors. One idiosyncratic, accidental click or glance is meaningless, but being able to keep track of large amounts of data makes such decisions is significant for market researchers, as a consistent pattern can be drawn. And the blog world of online journalism is an even more willing source of "unfiltered immediacy" for marketers, who can track what types of blogs generate the largest amount of traffic for specific types of ads. Blogs are especially useful because marketers can contextualize the data with qualitative as well as quantitative information, based upon the blog entries and responses of commentators (Baker 2008, p.101).
The implications of data-tracking go beyond selling soap: terrorists often leave specific data trails that can be tracked by the government. but, because they too have grown up in an 'information age' where the Internet is ubiquitous, they can be just as canny at avoiding leaving a trail. And in some instances, regarding this very important subject, data-gathering falls as laughably short as human analysis: Computers failed to find Osama bin Laden in different languages, given its different spellings in different languages (11 in Chinese alone) (Baker, 2008, p.148).
Some consumers may shrug, of course, and doubt the possibility that their data can be useful to marketers, and say that this type of screening of their private data means little to them. Advertising is advertising, and whether segmented or not, these types of consumers presume themselves to be immune. However, it is worthy of note that some of the most well-respected news sites...
Online Dating The internet provides society with a wide selection of things to do, people to communicate with and items to purchase. It is important to pause occasionally and examine how this invention has both helped and hindered people since its use became so widespread. The purpose of this essay is to examine how this online platform affects the practice of dating. This essay will argue that the dating rituals of
"Idealists" need a unique identity to be fulfilled and, therefore, value authenticity. They are often skilled in interpretation and tend to be impressionistic. Finally, "Rationals" need mastery and self-control to be satisfied and value logical consistency. They are skilled in analyzing situations but they are often oblivious to the world around them. These characteristics can be used to model how people with certain temperaments will respond to potential online dating
Furthermore, online dating appears to offer users a passive means of obtaining feedback and improving their own behavior including adding new interests and correcting the perceptions of others. Overall, it can be concluded that online dating will continue to be a prominent source for those seeking relationships. Baker, a. (2002). What makes an online relationship successful? Clues from couples who met in cyberspace. CyberPsychology & Behavior, 5 (4), 363-375. CBC News.
In that regard, there is nothing sinister or unusual in the way the online dating platform is structured. Online dating does indeed have its own pitfalls. As a matter of fact, no approach to dating can be regarded absolutely safe or trouble free. Traditional dating also has its own unique challenges (Paludi, 2012). However, based on the arguments presented in this text, the benefits online dating presents cannot be overstated.
This is very common for college age people because some do not realize on how to self-disclose to a romantic relationship, therefore, they seek relationship satisfaction elsewhere (Aviram, I., and Amichai-Hamburger 2005). Taking into consideration the self-disclosure that an Internet relationship permits, we expected that an Internet affair would be especially appealing to individuals who feel that their "real life" relationship does not allow them enough self-disclosure. Since self-disclosure has
Online Dating Scams and Its Role in Identity Theft ONLINE DATING SCAMS AND IDENTITY THEFT The increased use of the Internet in modern communications has contributed to the emergence of cyberspace, which has become an alternative medium for developing and experiencing new relationships. The cyberspace is currently used for various purposes including communication and for developing creative romantic endeavors with less spatio-temporal restrictions. While online love platforms have proliferated and blossomed in
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