Novellus also made several product announcements, all in line with its proposed moves. Notably, it introduced INOVA NexT, a new version of an existing PVD technology; the market for PVD systems has been forecast by Gartner Dataquest at around $1.2 billion in 2005 (Auchard, 2005).
Clearly, the key strategic issue for Novellus is maintaining its excellent 'buy' ratings over time against a giant like Allied Materials. Attacking the problem by introducing new products is expensive: Novellus R&D costs have remained fairly constant, however, through periods of good income for the company, and less good.
Table 6:
Comparison of three parameters for Novellus Systems, Inc.
Gross Profit (in mil.)
R&D expenditures
Total operating expenses
Source: CNN/Money Web site, 2005
Recommendations
Currently, the company has virtually no debts (CNNMoney Web site, 2005). In addition, it has weathered the cyclical nature of the semiconductor industry in good enough shape for Hooves to issue "buy" analyses consistently.
In addition, it was able to reduce its operating expenses substantially in the period from 2003 to 2004 relative to its gross profits. This is some indication that the company is taking seriously its own advice and optimizing...
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