¶ … Internet
Both big and small newspaper publishers around the world have realized the importance of having an online version of their publications. As a result, readers across the world have excellent access to information on a global scale. Across the world, readers can check news headlines with the click of a mouse and many online newspapers update their news s hourly.
Over the past 25 to 50 years, the number of newspaper readers in the United States has decreased (Erlindson, 1995). There has been a steady decline of readership in terms of how often people read print newspapers, how many people read more than one newspaper, and the proportion of daily newspaper circulation to number of households.
One of the problems that are correlated to this decline is the increased cost of producing and distributing a print newspaper. Over the past 25 years (Bogart, 1989), as newspaper readership has dropped, the costs of producing a newspaper have become significantly greater.
Additionally, newspaper advertisers, which are the major source of income for newspapers, have turned their interests from traditional print newspapers to more focused and penetrable sources, such as direct mil and online markets (Bogart, 1989).
Oddly enough, though, the impact of online publications on print circulation appears slight (Ziegler, 1995). Studies have not accurately revealed a direct correlation between reading news online and a decline in print edition subscriptions or readership. Research reveals that people are spending more time on the Internet at the expense of most other media, such as television and magazines, but print newspapers...
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