Media & Public Opinion
There are many people that might think or even assert that the media plays a passive role in reporting the news and that there is not a causal link between what is depicted or reported in the media and what is then seen and witnessed within the press and other media spheres. However, this cannot be further from the truth. This is not to say that everyone is influenced and shaped in large part by what the media says. At the same time, to suggest that the public is not guided or urged in a given direction by what the media does or does not do would be less than true. While the media is often referred to with insults or pejoratives, they possess and wield a major role in American society and that power is sometimes misused to a great degree.
Analysis
There are a couple of dimensions and directions that one could go with the analysis pertinent to the thesis and the rest of the introduction of this report. However, the author of this brief treatise will focus on a few things in particular. First of all, while the scope and size of the media's influence has always been quite large for as long as there has been a national media and television service, the sources of news used to be much more constrained and focused. Indeed, even after television came online, it was basically a few radio stations per market, a newspaper or two and the network television shows and that was about it. Indeed, throughout history there was a candidate for reelection to President of the United States, that being Lyndon B. Johnson, that acquiesced in his dreams to get reelected once he discovered that Walter Cronkite, the pre-eminent media giant at the time, had decided that Johnson was not worthy of re-election. As the saying loosely went, he had lost America if he had lost Cronkite (Clark, 2016).
Since then, there have been two market shifts that have turned the media sphere on its ear. The first was the emergence of cable and, to be more specific, cable news. It started with CNN and later expanded to include several NBC networks including CNBC and MSNBC and Fox News. Around the same time that this was mushrooming, the internet came into play in a big way and created the second shift that will be mentioned. This would be the "new media" that is typified by sites like Huffington Post, Gawker, the Young Turks and so forth. However, the catalyst for all of those new media outlets really had to be the Drudge Report (Glass, 2013). That site's claim to fame was blowing open the Bill Clinton affair controversy in the 1990's. Since then, even some tabloids, usually the fodder for jokes and aspersions, have broken or chosen to cover stories that the media, for whatever reason, has not. The National Enquirer and their coverage of John Edwards and his tryst with another woman while his wife was dying...
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