They could sell subscriptions for a fraction of the cost of the print edition. This is a similar kind of approach that is being taken by the News Corp with the Wall Street Journal. (Manekar, 2011)
Organizational / implementation concerns & recommendations (how)
To integrate this strategy there needs to be change in the focus of management at the New York Times. Where, there must be an improvement in the journalistic integrity of the organization. This is because many issues (i.e. Jason Blair) have made the paper look as if they are bias. To deal with these challenges, the company needs write from a more neutral standpoint and conduct effective fact checking. At the same time, the must have managers who will lead the organization by focusing on: new transformations in technology. If this kind of approach can be taken, it will help the New York Times to be able to make the shift to a digital media organization.
Porter's Five Forces Model. (2011). Quick MBA. Retrieved from: http://www.quickmba.com/strategy/porter.shtml
Bender, R. (2011). Ad Festival. WSJ. Retrieved from: http://online.wsj.com/article/SB10001424052702304569504576405783351370582.html
Christensen, C. (2001). The Past and Future of Competitive Advantage. Sloan Review. Retrieved from: http://sloanreview.mit.edu/the-magazine/2001-winter/4229/the-past-and-future-of-competitive-advantage/
Keidel, R. (2010). The Geometry of Strategy. New York, NY: Routledge.
Manekar, M (2011). Managing the Digital Transition. Ritholtz. Retrieved from: http://www.ritholtz.com/blog/2011/01/managing-the-digital-transition-at-the-new-york-times/
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