Verified Document

New York Times Case Synopsis Case Study

A most relevant example in this sense has been constituted by the early on adaptation to technological changes. During the early 1990s decade, the company has created its own website and has commenced to reach its customers through the new online media tool. Aside its quick and efficient adaptation to emergent market and industry features and requirements, the New York Times has also maintained and improved its competitive levels by emphasizing on quality media -- in other words on high reliability of the information presented; the company suffered tremendously when it was revealed that some articles it printed had been fabricated.

Finally, a third set of actions implemented to ensure survival in the industry has been that of following the initial plan with determination and consistency. Several small and large size organizations fail to retrieve successful outcomes as they continually change their business model and focus. The New York Times has maintained its business model and this has brought them success. "But he and new CEO Janet L. Robinson […] are sticking with the long-term plan set nearly a decade ago: enhancing the content of the Times and extending its reach into virgin territories west of the Hudson while also building its multimedia capacity" (Cravens and Piercy).

3. Times' Evolution since 2005

Throughout the years following Cravens and Piercy's case study, the New York Times has continued its evolution. It has followed its dedicated model of high quality journalism. "The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment" (the New York Times Website, 2010). New elements which characterize New York Times' existence...

Prospects for the Future
It is yet unclear what the future holds for the New York Times. It is however probable for the organization to increase its presence in the digital media in order to better appeal to the changing customer demands, as well as to the changing technological supports for the media. Additionally, in a context in which by early 1990s, the firm had already identified the necessity to address its customers through the three available channels -- printed media, television and the internet -- it is most likely for them to foresee a need to reach customers through other channels as well. Given the advent of technology, it is estimated that the New York Times enhances its emphasis on promoting news via the internet. Additionally, it is expected that they further develop their online promotion of news through additions of audio applications, RSS feeds as well as other internet related tools.

Sources used in this document:
References:

Cravens, D.W., Piercy, N.F., Strategic Marketing, 9th Edition, McGraw Hill Higher Education

2009, Web traffic to top 10 online newspapers grows 16% year-over-year in December, according to Nielsen Online, Reuters, http://www.reuters.com/article/idUS147719+27-Jan-2009+MW20090127 last accessed on June 18, 2010

2010, About the Company, the New York Times Website, http://www.nytco.com/company / last accessed on June 16, 2010
Cite this Document:
Copy Bibliography Citation

Related Documents

Nike Case Synopsis of the
Words: 2070 Length: 5 Document Type: Case Study

Alternative 2 Nike should consider training leaders in labor relations and define corporate responsibility requirements. The products that are developed should undergo environmental checks and balances to ensure safe materials are used in the designs as well as equipment in the plants. Pros With knowledge about labor concerns in house, Nike is better able to proactively investigate their own plants where a complaint may arise. They will also be better prepared to address

Nike Case Situation Synopsis Nike
Words: 874 Length: 3 Document Type: Case Study

At the creative and design level however, there were numerous benefits and they materialized in a significantly higher know-how, expertise and innovative ideas. The company has also strived to increase organizational efficiency, which not only improved the organizational design, but also generated customer value. d) Nike new product portfolio and brand management strategies Nike's development and continuous appeal to the audience has been based -- to an extensive degree -- on

Business Marketing Report the New
Words: 1295 Length: 4 Document Type: Term Paper

If they fail to anticipate a high sales year, they will not be able to provide good customer service by having the product that the consumer needs, when they need it. They may lose even further sales using this tactic. If they forecast sales too high, they will run into higher production costs, and may risk losing money. Production requires capital and if companies do not realize a return

New Yorker: December 1, 2008
Words: 729 Length: 2 Document Type: Thesis

This, like many of the New Yorker's cartoons, is supposed to be funny, but falls short of that mark. Besides the ultimate simplicity of the joke (which might appeal to second-graders, there is the question of WHY this bandaged man sat down to play another game of chess with his violent opponent. The joke is overly simple and at the same time it doesn't make a whole lot of

Case Study Tina's Story
Words: 2559 Length: 9 Document Type: Case Study

Tina's Story There is a considerable of variation in the occurrence of MDD among U.S. youth as reported by research studies on depression in adolescents. Fleming and Offord (1990) conducted a critical review and found that currently the occurrence depression ranges from .4-5.7%, with a mean occurrence of 3.6%. Similarly another study in which the sample were high school students (between the ages of 14-18 years), the results revealed that the

Synopsis , Chaffer
Words: 2484 Length: 9 Document Type: Essay

Equus Modern man is an aiming to struggle within the private and the public sphere. He wants to be a productive member of the society yet still wants to avail the freedom of living in the society. The central theme that Peter Shaffer tries to deliver in Equus is of this struggle and conflict of the modern man. In this play, Schaffer tries to depict the longings of the soul and

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now