New Product Plan The PhotoDrive Pro-is a portable hard drive with a high-res screen and fold-out keyboard. It is targeted at photographers both professional and serious amateur. This market has a perpetual need for storage, and benefits from the additionally functionality offered by this drive. In particular, the ability to operate in remote, dangerous or bad weather locations without risking their laptops is a valuable feature of this product. The product

NPD Measurement and Quality Implementation -- Of course, without proper measurement metrics, any NPD model will fail, and it is within the metrics that decisions for the next round of strategy will occur (Anderson, 557). Change is necessary within all frameworks of business. Just as demographics and psychographics evolve, so must the food industry. However, innovation for the sake of innovation is likely not the direction the industry should pursue,

Product Innovation The Kellogg Company is a producer of cereal and convenience foods with a number of brands. The company is located in Battle Creek, Michigan, and was founded in 1906. Kellogg's posted earnings of almost $13 billion in 2010 and employs about 31,000 people. Facing global sales stagnation and decline, Kellogg promoted Carlos Gutierrez, who had risen in the company from the ground up since 1975, as CEO. Gutierrez believed

And from a services perspective, the ability to gain access to the Internet from anywhere at anytime without excessive service charges is also a highly differentiated aspect of the proposed product. These three aspects of product, process and service combine to deliver a device that replace multiple substitute products. Another characteristic of highly elastic products is that they have an abundance of substitutes (Klemperer, 141). By combining essential elements

Schools/Healthcare/Government Institutions Use Product Mix: Many of the professionally developed products are well-suited to the educational market. Again, educational institutions can find high performance coupled with cost efficiency. In addition, Dell offers special pricing for educational facilities, their faculty and staff, healthcare institutions, as well as State and Local Government agencies, and government employees. Family Home Use Product Mix: Lastly, the family home market is a key target market for the organization. The

New Product Development A successful idea generation process is part of searching for an idea that is superior and which has not been discovered. There are various methods that can be used in generating an idea for the new product such as Delphi and focus groups, brain storming. Ideas for the new product can be got from research using various aspects such as SWOT analysis, the trends of market and consumers,