¶ … Social Media on the Business World
Social media continues to be one of the most disruptive technology platforms there are today, driven by the rapid scalability of web applications coupled with the social dynamics of immediate sharing of data and experiences. The concepts of social media began with the introduction and widespread adoption of Web 2.0 technologies (O'Reilly, 2006). The foundational elements of these technologies led to the creation of more advanced social media platforms diverse as Facebook, LinkedIn, Twitter, Instagram and a myriad of other social media platforms. Their impact on personal communication is unprecedented, as is their potential to streamline and revitalize how enterprises communicate and collaborate (Kristien, Heene, 2003). The intent of this analysis is to evaluate the history of social media, its advantages and disadvantages, explore the myths of social media, dominant websites, the impact of social media on daily life, and also the potential future of these platforms overall.
History of Social Media
Social media's foundation is predicated on the fundamental concepts of Web 2.0, the aggregated view of online communication and collaboration as defined by O'Reilly and Associates (O'Reilly, 2006). It is common knowledge throughout Silicon Valley that Tim O'Reilly, founder and CEO of O'Reilly and Associates often meets with the key architects at Facebook, Twitter and LinkedIn, advising them on the Web 2.0 framework he initially created eight years ago. O'Reilly reasoned that creating a foundation that enabled greater information and knowledge sharing while retaining ownership of key aspects of communication could serve as the foundation for social networks (O'Reilly, 2006). The focus on Web 2.0 is on treating the Web as a platform, giving the user control and flexibility over their own data. The Web 2.0 Meme Map illustrates this aspect of social networks in its nascent stage (Bernoff, Li, 2008). Figure 1 provides an overview of the underlying technology of social media platforms and networks today. Taken together these attributes are the impetus for making Facebook, Twitter, LinkedIn and the myriad of other social networks capable of scaling to meet the needs of users globally today.
Figure 1: The Underlying Technology of Social Media (Web 2.0 Meme Map and Structure)
(O'Reilly, 2006)
Once this foundation was in place, entrepreneurs...
Networking Who you know is far more important than the job search process. Networking "levels out the hierarchy" that connects employers to employees (Chernow, 2003). Networking is a means of communication whereby a CEO might be separated from the clerk. It is a complex process that involves establishing and then building upon relationships. In a society filled with look alike candidates, where hundreds of people present themselves to employers with
Business Plan of Searchyyy.com a Meta search engine Market Opportunity & Solutions Business Model and Strategy Search engine according to countries and languages Advertisement Revolution Social Networking and Blogging Sites Revenue Opportunities Sales and marketing plan Technology overview Technology implementation Intellectual property Competition Financials Current ratio ROE Debt to equity ratio (D/E) Management Organization and Ownership Organizational Structure Risks and mitigation Searchyyy.com, Inc. is Meta search engine which intends to provide a multi-category search engine to its users at a faster pace. The growing technology has evolved our lives. Users
Business Plan for a Financial Divorce Software Business Plan Divorce Software Business Plan relating to the Sales of a new Financial Divorce Software. Business Plan relating to the Sales of a new Financial Divorce Software F F1 F2 F3 G1 G1(a) G1(b) G1(c) Business Identification Keys to Success Company Summary Industry History Legal Form of Ownership Location and Facilities Management Structure Products and Service Market Analysis Target Market Industry Analysis Competitive Analysis Market Strategy Ps of Marketing Price List Selling Strategy Sales Forecast Implementation Strategy Overall Strategy Implementation Control Plan Financial Statements and Projections Revenue and Cost Estimate Forecasted Profit and Loss Statement Forecasted Balance Sheet Financial
Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which
We can use this opportunity to establish loyalty among our existing customers, develop referrals among our customers to their colleagues, and establish our brand and credibility as local suppliers of organic fertilizer of high quality and at a good price to our market. With this in place, it will be difficult for any new market entrants to displace us in our local area as the main suppliers of organic
Business Plan for a Concrete Polishing Company Business plan for establishing concrete polishing company in Sydney Australia Concrete polishing company, Sydney, plans to become a leader in providing concrete polishing services in the city. The company plans to do this by having the best facilities and human resource with experience in the industry. Plans are set to counter competition from existing companies by a continuous improvement of processes. Measuring standards of performance
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now