Naked Juice Company started by Jimmy Rosenberg in Santa Monica in 1983. The company began as an operation out of a house, where the juice was made, and it was sold on the beach to sunbathers. The company's products were popular, and it began to professionalize. The first step was to secure distribution in California. Over the past 21 years, however, Naked Juice has become a much larger brand. Distribution now spans all 50 states, Canada and the UK (NakedJuice.com, 2014).
At the heart of the Naked Juice concept is that the products are all-natural, where the sweetness and richness of flavor is derived from the natural sugars in the fruit juice. The natural fruit juices are also intended to have a high level of nutrients, and are free from preservatives as well (Lifestyle Direct, 2014). It is on these principles that the brand was built, and gained a following among people looking for a healthier beverage alternative.
The industry, however, changed in the 2000s. The first change was when Coca-Cola purchased Odwalla, a similar juice maker. PepsiCo responded with a purchase of Naked Juice. This changed the nature of Naked Juice in a few ways. The first is that the distribution grew, to the point where it is today. The second is that PepsiCo has made changes to the production as well. This is where the brand has come under fire in recent years. Whereas the "all-natural" concept is one on which the brand was built and has traded, the product is not all-natural anymore, in particular changes have been made to many formulations to lower costs,...
Naked Juice Five people were interviewed about Naked Juice. Here were there responses. All were students, mix of male and female. Respondent I've heard of Naked Juice. I don't drink a whole lot of juice, so it's nothing I'm thinking about. Never had it. I don't know about any lawsuit, to be honest. I never have, no. Would I? I guess if I'm not compelled maybe I wouldn't be in the future either. I don't know
Naked Juice Case Study Today, increasing numbers of Americans are choosing healthy alternatives for the cola drinks that have dominated the beverage market for decades. Some of these alternatives include so-called “super-premium” brands that place a high priority on providing consumers with the best quality ingredients available. One such firm is Naked Juice which leveraged its humble direct sales beginnings into a national enterprise that was subsequently acquired by PepsiCo. The
businessperson Ellen Marram. Specifically, it will profile Ellen Marram and her position in the market economy. Ellen Marram is a woman who got her MBA at a time when few women were majoring in business, and fewer still were gaining their MBAs. She has had a long and varied business career, and continues to change and grow as the face of business grows across the globe. Ellen Marram Ellen R. Marram
Abstract Iindra Nooyi exemplifies the strengths of a multicultural leader who thrives in a diverse organization committed to social responsibility. Born and raised in India in a middle class family, Nooyi transformed herself into an international powerhouse—one of the few women of color ever to serve as a Chief Executive of a major Fortune 500 company. During her twelve years as CEO of PepsiCo, Nooyi has made major changes to the
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It is Dudgeon's hypothesis through this bizarre methodology that the author Barrie and Kicky actually met and somehow Kicky demonstrated his power of psychic perception to Berrie, which of course fascinates Berrie. After becoming very interested in Kicky's powers Berrie than attempts to emulate those powers and in doing so gives Dudgeon's book its own mysterious glow (Haslin). Once Berrie has become acquainted with the boys he becomes, according to
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