3. What is Father Prior's strategy for achieving his vision? What competitive advantage might Mystic Monk Coffees' strategy produce?
Father Prior wants to appeal to the Catholic communities in the U.S. And throughout North America to support the monks by buying their coffee. He has seen significant growth in sales as a result of outreach strategies to the Catholic churches. The competitive advantage that Mystic Monk coffee has is this strong association with the Catholic Church.
4. Is Mystic Monk Coffee's strategy a money-maker? What is MMCs business model? What is your assessment of Mystic Monk Coffee's customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers?
Yes, the strategy is a money-maker with an assured customer base that buys their coffee to support the church. It is a highly profitable product, generating a good gross margin (11%). The customer value proposition centers...
Summary Father Prior of the Carmelites in Wyoming wanted to expand the cloister by purchasing a large 500 acre plot of land for $8.9 million. His plan to be able to afford the purchase was based primarily on using the cloister’s niche coffee business—Mystic Monk Coffee. Mystic Monk was a success coffee business run by the monks in the cloister. Marketed as a premium coffee brand and sold over the Internet,
Father Daniel Mary is the prior of the Carmelite order of Monks in Clark Wyoming, a brotherhood of 13 Monks. The Monastery is dedicated to a life of prayer and worship; they have been living here for six years and since then over 500 young men have inquired most of who consider joining the Monastery. Father Daniel Mary has a challenge of expanding the monastery by acquiring a nearby 500-acre
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