¶ … e-Activity, outline the opportunities for and threats to H-D that its closest foreign competitor poses. Propose the strategic manner in which you, as a manager, would use the information that you have outlined to your advantage.
Opportunities
Threats
Customer retention due to customization of motorcycles.
Transitioning itself into a global brand connecting with other cultures.
Expanding product sales into international markets such as India, China, and other European and Asian countries.
Diversification of product portfolio to include clothing and accessories
Cheaper goods from international competitors
Alternative modes of transportation could possibly become prominent
Economic downturn
Market Saturation in the companies primary markets
Lack of demand in international markets such as Europe, which relies heavily on public transportation
As a manager, I would focus on product differentiation and value proposition. I would focus of building a lasting brand that resonates with consumers as oppose to simply competing based on price. Fortunately, H-D already has a very strong brand and commanding market share in the motorcycle market. According to its 2014 Annual Report, the company has 74% market share in many of the top categories of motorcycles. This is a testament to the strong brand appeal of the...
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