Verified Document

Mormon TV Ads I Am A Mormon Essay

Related Topics:

Mormon TV Ads I Am a Mormon

The Church of Jesus Christ of Latter Day Saints, commonly referred to as the Mormon Church, has recently launched as series of advertisements in select American cities which highlight an individual member of the Church. Individual members are encouraged to create a video profile in order to be used as an advertisement for the Mormon Church and its members. The idea behind the campaign is to present the members of the Mormon Church as regular, ordinary Americans and not members of some strange religious cult. This seems to be a response to both the recent legal troubles of Mormon-offshoot organizations as well as the rise of Presidential candidate Mitt Romney, who is a member of the Mormon Church.

One particular advertisement which has aired on television is the profile of pro-surfer Joy Monahan who provides a profile in which she describes herself as "2008...

As a champion she is presented as remarkably down-to-earth, admitting that after her winning the 2008 world's championship, she had to go back to school and "do chores, clean up my house and cook dinner." (Goodwin, 2010) After discussing her life, her family, and her surfing, Joy Monahan closes the advertisement by stating "My name is Joy Monahan, I'm a professional long board surfer, and I'm a Mormon." (Goodwin, 2010)
This advertisement is particularly effective as is also discusses Joy's belief that like surfing, in life one needs to be positioned in the right place at the right time. This implies that being in the Mormon Church is a way to position oneself in the right place. It may be simply that Joy Monahan feels that the…

Sources used in this document:
References

Goodwin, Liz. (11 Aug., 2010) "In the New TV Ads, Mormons Pitch Message to Middle

America." Yahoo News - Latest Mews & Headlines. Retrieved from

html
Cite this Document:
Copy Bibliography Citation

Related Documents

Coca-Cola Ad Campaigns in Morocco
Words: 8264 Length: 30 Document Type: Research Proposal

, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter III: Methodology During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter IV: Analysis During Chapter IV

South Park Season 19 the Best Yet
Words: 2498 Length: 7 Document Type: Research Paper

South Park and Popular Culture South Park is an animated television show that has aired on Comedy Central for nearly 19 seasons, beginning in 1997. It began as an irreverent cartoon show about 3rd graders who used "adult language" and was meant to be for adults with an MA for Mature TV rating. Over time, however, the show began to actually deal with "adult" themes in a more satirical manner than

Joseph Smith and the Book
Words: 6695 Length: 21 Document Type: Term Paper

On June 27, 1844, hundreds swarmed the jail and brutally murdered the Smith brothers, leading their followers to conclude that they were martyred (Sisk). At Joseph's death, Brigham Young was president of the Twelve Apostles of their church and became the leader of the largest faction within (Sisk 1992). Some who separated from Young's group formed their own, called the Reorganized Church of Jesus Christ of Latter Day Saints, under

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now