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Moc Fish Is A Website-Design Business Plan

1.3 Distribution

The distribution channel is straightforward -- services are delivered online. The customer and MocFish find each other online, and then work out the details of the business either over the phone, over the Internet or sometimes in person. The site design services can be rendered from anywhere in the world and delivered over the Internet to the customer. Payment can be accepted from the customer online as well, making this a very mobile business.

1.4 The Product

The differentiating characteristics of the business lie in the high quality of work that is done, and the high level of customer service. Many competitors rely on shortcuts such as clip art, stock page designs and minimal maintenance. MocFish will outperform most competitors by building the pages with entirely fresh content, and will provide a high level of site maintenance. In addition, MocFish offers...

MocFish will also be able to help with the mobile components of marketing for its customers.
1.5 The Target Market

The target market is going to consist of medium-sized enterprises in mainland China. This market is vast -- and with the Chinese economy growing between 8-10% per year the target market is growing rapidly as well. These companies require, by Chinese law, significant capital outlay to become registered in China (around RMB 750,000) so these companies are generally well-financed and can afford high-end web services. They tend to face a highly competitive market that has little brand loyalty, and therefore need to have a web presence that stands out from the crowd. As a result, there is high demand among this target market for a superior web and mobile presence.

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