Mobile Devices and Importance of Research The importance of this research surrounds the manner in which mobile devices are transforming modern life -- not just smartphones, but tablets, smaller laptops, integration into automobile and televisions and a commercial transaction that will top $3.2 trillion by 2017 compared to $1.5 trillion in mid-2013. This is astounding when one realizes that a sampling of consumers from some stores show that 80% of their clientele use their mobile device to do research and over 1/2 of those surveyed used their mobile device for some sort of shopping resource in April 2013 (Dishman, 2013). Since 2010, in fact, was a watershed year for merchants and the idea of increasing their presence for mobile devices; in fact merchants are increasingly looking to increase their mobile presence based on the fact that the costs are far less than many overly...
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