MNC Matrix
The multinational corporation International Phone Inc., has shifted its overall business strategy into investing into emerging markets. The purpose of this report is to give background on International Phone Inc., by creating a matrix to evaluate three emerging market countries that may suit the overall business mission of this organization. I will first describe the type of business International Phone Inc. conducts by describing the products and services it provides. I will then create a matrix that compares three emerging market countries across the following elements: economics, political environment, ethical system, social responsibility indicators and cultural dimensions. I will assign a numeric value between one and five to both quantify and qualify how these three countries match up against one another. I will then interpret the results and make a recommendation which emerging market I believe this company should consider expanding into.
International Phone Inc. is a cellular phone, smart phone, handheld mobile device manufacturer that has gained recent success in the telecommunications industry. The company sells its own phones to different telecommunications outlets who then rebrand the phone to their own specifications. There are currently five manufacturing sites within the United States owned and operated by IPI and the leadership is looking to expand into international territory. International Phone...
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