(Bryman, 2006)
Summary and Conclusion
The use of mixed research methods provides a wealth of data however, it is important to understand that the combination of qualitative and quantitative research is likely to result in unanticipated outcomes and in fact that possibility is magnified in mixed research methodology. There is however, a great deal of value in the use of both qualitative and quantitative research.
Bibliography
Bryman, Alan (2006) Integrating Quantitative and Qualitative Research: How Is It Done? Qualitative Research 2006. SAGE Publications, London, Thousand Oaks, CA and New Delhi Vol. 6(1). Online available at: http://www.socsci.uci.edu/ssarc/pcs/webdocs/W-Readings/IntegratingQualandQuant.pdf
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