SWOT Analysis
With that, some strengths and weaknesses of General Mills are the following from a SWOT analysis due to customer satisfaction.
Strengths
The net income was thirty percent higher in 2003 than previous years since it became seventy hundred sixty million
General Mills is one of the largest consumer foods companies in America in today's modern society
The company has a strong name brand
Consumer food is the biggest revenue that the company had to date
The company has a good marketing strategy by having events, direct mail with customers while advertising world wide
Weaknesses
Prices are high
Hard to obtain shares in European countries
General Mills has not been able to get into the market in India, which one of the biggest markets
Required production is not being met on schedule, analyzing future for the company
Strength/Opportunity
Strength/Threat Weakness/Opportunity
Weakness/Threat
SO Strategy
ST Strategy
WO Strategy
WT Strategy
Expand production to countries
Increase strength in name brand
Improve employee relations
Expand production in Canada
Market to younger customers
With the above SWOT analysis, it is apparent that General Mills's Value Proposition is about customer intimacy because they feel customers come first. General Mills knows their customers want something more than the normal merchandise. This is why they want to expand production in other countries in order...
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