Milacron Inc. is a leading supplier of machines and tools for metal and plastic industries throughout the world. They are also renowned for their industrial fluid solutions and carry a niche market in this area. Milacron.com is a business to business ecommerce website which is primarily designed to be informative to industrial customers and includes all the technical details of their various plastic products, industrial fluids and tools used by metal working industries. The website is primarily a marketing tool that involves information collection (from customer) and customer followup. The website has different product categories with individual links that take you to product specific information. Potential buyers can request for additional product information by filling up the information request form. Online catalogs are available for most of the products and along with the technical information pertaining to a product, detailed sales contacts are also provided so buyers can call up and discuss the sale details. Though the company offers thousands of...
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