The risk of an entirely new technological paradigm emerging is high, so Microsoft must therefore diversify its revenue streams in order to defend against this threat. Overall, Microsoft's strategic thrust is strong and its operating results fantastic. The company must guard against major non-strategic threats such as technological change or acute damage from financial scandal. If Microsoft deals with these two issues effectively, the will remain in good position to continue to build their revenues in the coming years.
Works Cited
Financial and operating unit information from Reuters. Retrieved December 8, 2008 at http://www.reuters.com/finance/stocks/companyProfile?symbol=MSFT.O
No author. (2004) Microsoft Corporation. Funding Universe Retrieved December 8, 2008 at http://www.fundinguniverse.com/company-histories/Microsoft-Corporation-Company-History.html
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