¶ … Microsoft Bong and Google Using TheFour Ps of Marketing
Comparing Microsoft Bing and Google Using the Marketing Mix
Google's dominance of the search market globally continues despite the aggressive launch in 2009 of Bing, a new search engine, by Microsoft. To date, Google is still the most preferred search engine globally, with a commanding market share lead (Grensing-Pophal, 2012). Both of these search engines are financed through advertising revenues, with Google's AdWords being the most profitable online advertising platform globally today as well. Microsoft's Bing advertising strategies have gravitated towards paid search and more traditional forms of online business models (Grensing-Pophal, 2012). These have been somewhat successful in raising the profitability of the Online Division of Microsoft, known as one of the least profitable in the entire company (Vance, 2012). Google on the other hand continues to be one of the most consistently profitable businesses in the high technology sector, often surpassing revenue and profitability targets on a consistent basis (Cho, 2009). The intent of this analysis is to evaluate each of these companies using the marketing mix, which is comprised of product, price, promotion and place or distribution. Place will be interpreted as their actual website and location online.
Analysis of Google and Microsoft Bing Using the Market Mix Framework
Both of these companies have world-class depth of expertise in new product development, software development, enterprise software sales and service, and innovation best practices. Despite sharing these attributes both are very different in terms of culture which has a direct effect on their planning, execution and management of the marketing mix. Innovation is also at the core of Google as they have a policy of allowing engineers 20% of their time to experiment and develop their ideas into projects (Klie, 2010). The Google culture also allows for engineers to manage their products through the entire new product development process as well, gaining visibility and advancing their careers in the process (Iyer, Davenport, 2008). Called the Rule of 20%, this strategy as of 2010 was responsible for products delivering 57% of total revenues for the company (Klie, 2010). Based on an analysis...
Microsoft Windows File Systems: Comparison and Contrast The standard versions of Windows use three types of file systems: FAT, exFAT, and NTFS. Windows 8 server also uses ReFS. The 8 server (Windows Server 2012) is the only version that uses that type of file system, as the other versions of Windows are not able to boot from that type of file system at all. In order to better understand these file
The AD MMC even permits multi-selection and editing of user objects, which is a potential reclaimed from the NT user Manager days. Among the greatest changes in the MMC is the Saved Queries. Saved Queries permit the user to build XML-based queries into your AD users & Computers MMC and refresh them periodically to achieve the updated results. This gives the capability to really build custom views and reports
0 of the Windows.NET Development Framework. From the standpoint of Microsoft Windows Vista being suitable as an enterprise desktop, the inclusion of highly differentiated security features and the reliance on the security development lifecycle will be quickly tested and evaluated by CIOs looking for the increased productivity that Windows Vista claims to provide in conjunction with Microsoft Office applications, for example. For those enterprises with a geographically diverse workforce, the inclusion
Document your plan in an Executive Summary. As confidentiality is a critical issue in Human Resource (HR) records, the installation of these systems will require more intensive pre-definition of parameters of the Windows Vista Business edition as well. The same technique used in the accounting scenario of "ghosting" will also be used to ensure accuracy and consistency of the disk image of operating system and applications are defined and then
Microsoft has provided legacy API support in the latest WinHEC-delivered kit of the Microsoft Windows Vista Developer's SDK to ensure upward and backward compatibility. Having a more streamlined kernel is also going to give the user interface greater speed and ability to respond to more complex imaging tasks. As a result, Microsoft is planning to have Tablet PC technology and touch-screen support on all versions of Windows 7 in
Microsoft and runs on Microsoft Windows and Apple's Mac OS X operating system. The current versions are Microsoft PP 2011 for Mac and Microsoft PP 2010 for Windows. Originally designed for Macintosh and called "Presenter," Dennis Austin and Thomas Rudkin of Forethought, Inc. created the original version with the name changed to "PowerPoint" in 1987. Microsoft bought "Forethought" in that same year, and developed the program (Atkinson, 2009). It was
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