Verified Document

Merck Blindness Merck & River Blindness: A Case Study

Merck Blindness Merck & River Blindness: A Case Study Analysis

It has become increasingly common for large-scale international firms to dedicate some of their resources to the interests of Corporate Citizenship. This usually entails the use of the companies skills, resources and personnel to effect a positive change for a determined population. In this case of our present study, the highly reputable pharmaceutical company Merck is reported to have dedicated its resources to eradicating the condition colloquially known as river-blindness in Sub-Saharan Africa. According to the case study by Levine (2005), since 1987 Merck and the World Health Organization have been partners in freely distributing the drug Mectizan to impoverished African populations in the hope of eliminating 'onchocerciasis.'

Slide 2: Action Plan

Because of the inherent...

This would be called community directed treatment (CDT) and would be highly controversial upon its initial inception. Merck was, at that juncture, the only pharmaceutical firm that was actively engaged in the free distribution of a drug that could eradicate an epidemic of the developing sphere. Justifiably, there was some fear that its participation in such a risky program could undermine the charitable nature of its distribution.
This would prompt the initiation of the Mectizan Expert Committee, intended to evaluate the dangers and benefits of such a program. Merck's role in…

Sources used in this document:
References

Levine, J.B. (2005). Sharing Power: How Merck and the WHO have sustained a fragile balance of power in their battle against river blindness. Stanford Social Innovation Review.
Cite this Document:
Copy Bibliography Citation

Related Documents

Merck Novartis Merck and Novartis Financial Statements
Words: 638 Length: 2 Document Type: Essay

Merck Novartis Merck and Novartis Financial Statements 2012 Balance Sheet • What components of stockholders' equity do each of the companies disclose? Merck & Co. provides a consolidated statement of stockholders equity on their balance sheet. They disclose the number of shares, share types, retained earnings, and some historical data (Merck & Co., 2013). Novartis provides a much more thorough and detailed report of their shareholders equity in their annual report. Not only do they

Merck and Corporate Social Responsibility
Words: 1169 Length: 4 Document Type: Term Paper

Corporations have many stakeholders, of which the shareholders are just one group. There are also, for example, creditors, employees, suppliers and customers. In the case of pharmaceutical giants, society at large is also a stakeholder of a sort. The products a company like Merck develops improve the health and well-being of the population at large. Government can be said to be the stakeholder that represents this interest. In the case of

Blindness and Vision in Oedipus
Words: 1269 Length: 4 Document Type: Essay

It is worded too strongly just to relate a fact. Further, the fact it relates, if common in the ancient world, would not deserve such strong wording to people who were familiar with such things as blind oracles. Rather, even were blind oracles commonplace in the ancient world, this one is special because he is not just a conveyor of bad news to Oedipus, but a kind of archetype, symbol,

Blindness in King Lear
Words: 1033 Length: 3 Document Type: Essay

Blindness in King Lear In William Shakespeare's play King Lear, common notions of sight and blindness are complicated and subverted the story of the Earl of Gloucester, who has his eyes gouged out following his betrayal at the hands of his illegitimate son Edmund. When he is able to physically see, Gloucester is blinded by the machinations of Edmund, Goneril, and Regan, and it is only when he is blinded does

Lesson Plan Amp; Reflection I Didn't Know
Words: 857 Length: 3 Document Type: Essay

Lesson Plan Amp; Reflection I didn't know what state you are in so was unable to do state/district standards! Lesson Plan Age/Grade Range; Developmental Level(s): 7-8/2nd Grade; Below grade level Anticipated Lesson Duration: 45 Minutes Lesson Foundations Pre-assessment (including cognitive and noncognitive measures): All students are reading below grade level (5-7 months) as measured by standardized assessments and teacher observation Curricular Focus, Theme, or Subject Area: Reading: Fluency, word recognition, and comprehension State/District Standards: Learning Objectives: Students will develop

Branding New Service Dominant Logic
Words: 12522 Length: 50 Document Type: Dissertation

Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Categories and Themes Branding Theory Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Branding Concept Characteristics Characteristics Composing Branding Concept Sampling of Studies Reviewed Evolution of Branding Theory Evolution of Marketing Service-Brand-Relationship-Value Triangle Brand Identity, Position & Image Just as marketing increasingly influences most aspects of the consumer's lives, brands

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now