Media
In a one day diary of media consumption, it becomes evident that many of my interactions with the world are via media. I receive most of my information through media forms as well. Even when relaxing, media is something that drives the process. There is also a lot of passive consumption of media in my daily life. My media consumption will be analyzed through the lens of different media theories.
Turow
Turow argues that media and advertisers have become exceptionally adept since the 1970s at understanding audiences, their consumption patterns, and how to exploit these. For our part as audience, we have much less understanding of our own consumption patterns. This exercise was the first time that I had really given thought to my daily media exposure, only to realize that my use of media is constant, throughout the day, and sometimes very passive. I used media forms as intermediary between myself and my friends, but also between myself and the world.
The journal was particularly insightful with respect to the passive media consumption. For example when I listened to the public radio, I had no idea what I was going to be exposed to, so I learned a few bits of information that I had not intended to learn. The same occurred when I went to watch the game. There were multiple screens, so I was exposed to programming that was in the background, like the Baseball shows by Ken Burns. I had not sought out that programming, but was exposed to it through my environment.
Turow notes that media starts to dictate lifestyle. One's choice in media reflects and determines lifestyle; the two are difficult to separate. In my 24-hour period, I consumed media from left wing and right wing sources,...
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