Clearly, this was a tragedy of global proportions. Just as clear, this was a tragedy that was far from simple; it was complex in its planning, its execution, and in the players involved. Instead, however, the message became quite clear in the media:
Repetition -- Again and again the terrible footage was shown, usually in slow motion, of the plane hitting the World Trade Center.
Simplicity -- the simple message: "America is under attack from the World of Islam."
Rewards for Believing -- America has a reason to launch a global war on terror, including but not limited to further action in Iraq. The need to believe and be patriotic will override the need for personal freedom and allow government action.
REFERENCE
"Bin Laden Claims Responsibility for 9/11." (October 29, 2004). CBS News. Cited in:
http://www.cbc.ca/world/story/2004/10/29/binladen_message041029.html
Part 3 - Advertising is part of the marketing mix that is designed to persuade a consumer to purchase something. Of course, there are many ways of doing this, and the "science" of this media has certainly evolved in the last century. Advertising is subliminal, sophisticated, pervasive, covert, overt, and a seminal part of the contemporary world. However, advertising has become so sophisticated that it sends messages both overt and covert that even if we are not paying attention to the exact product, the images we see become part of our cultural identity. The "power" of advertising in undeniable -- so powerful, it can even get the public upset over something as "earth-shattering" as the taste of a soft drink (Glaser).
What should happen to the...
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