Measurement Scale
The first decision with respect to measurement scale is whether the findings will be reported on a composite scale or a summated scale. A composite scale is probably the most appropriate for this study. A summated scale is commonly used in the social sciences, and can be used to reflect people's attitudes, emotions and feelings. There are four main characteristics of a summated scale. The first is that the scale must contain two or more items. The second is that the format must be a rating scale. The third is that the scales "must be designed to assess an underlying construct that is quantifiable. The fourth is that the items do not have correct answers (Spector, 2006). A Likert scale is an example of a summated scale.
The composite scale is one that transforms the original data point. There may be just a single variable, but sometimes there are multiple indicators. Composite scales are frequently used on psychological tests, or anything that is made of observable indicators. Sums and averages are frequently used composite scales (Marcus, 2006).
For this research, a summated scale will be used for most of the output. The core questions, those that relate to opinions and feelings, are going...
Another approach to the survey study is to launch an online survey site for Starbucks customers. Qualified respondents will be randomly selected through a program integrated in its POS system, which will identify which customer will be randomly picked for the survey. To encourage 100% response from customers, these randomly selected customers will receive a "gift" or token for their participation in the online survey, to be claimed after they
Business Research Denial of Security Clearance: An Examination and Application of Real World Business Statistics The purpose of this research is to identify the factors most relevant to decisions involving access to classified information and the denial of such security clearance. From an analysis of the commonly cited reasons for such denials, which range in official reports from sexual misconduct to the equally ambiguous and somehow more intriguing issue of "financial considerations,"
For example, if Jason wants to know the locals' knowledge of classical music, or their tastes in concerts, then he needs to quantify these responses so that each individual response can be used to build an aggregate response. The content of the interview therefore should specifically reflect the interview's objectives. It should answer the questions that Jason wants answered. Criterion-related validity should also be considered. Jason needs to ensure that
If your data only needs to be classified into two areas, using a nominal scale is the easiest. There is no reason to get too complicated if all you need to know is if people are part of one organization or another. Question 2 -- 150 words The choice of which measurement tool to use when collecting data depends almost entirely on the intended use of the data. Several ways of
Scientific and empirical research take time, and therefore detracts from the timeliness of such research. However, the truth level in such research is higher than in research that takes less time and is therefore more timely. The author points out that these are not the only factors involved in the quality of a piece, and that the purpose of publication should also be kept in mind when assessing the
Other pertained to the consumer's preferred method of going to the Starbucks, such as whether the consumer usually patronized the same Starbucks; frequency of patronization; preference for taking out beverages vs. eating in; and the usual size of the consumer's beverage. Finally, more subjective responses were requested, such as whether the store's customer service was good and the prices were fair. Classification of findings Findings were classified on a nominal basis,
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