McDonald's New Challenges A look at how socio-culture trends such as obesity will require that McDonald's breaks from standardization on a grand scale (Fitness Mantra, 2007) Industry Overview Influence of Culture and Demographics Supporting Work McDonald's is the multi-national company (MNC) that has worked to break through internal barriers on a global scale. McDonald's has been at the forefront in new market expansion and the organization has now covered nearly every market on the globe (Lafontaine

McDonald's the largest fast-food chain across the globe. This is through spanning of approximately 30,000 restaurants across the globe with the aim of maximizing its revenues and profits at the end of the financial year. McDonald's Organization aims at being the customers' favourite place and way to eat and drink as its mission to meet the needs and preferences of its consumers. The pattern of internationalisation of McDonald's Company proves

According to Kerin, et al., (2003) all employees posses some form of power to interrupt the smooth running of operations by deciding to be uncooperative in the production processes, or just by terminating their services. Workers may abide to the power of the company, though they usually maintain a strong interest in their employment. Thus, employees and employers, to certain degree, are interdependent. As such, the company cannot depend only

McDonald's Corporation is one of the best known global brands. Starting with 2004, McDonald's witnesses a turn around and has become very profitable again, despite a high turnover of CEOs. McDonald's leadership decided to continue to grow, using many new strategies, such as refurbishing locations, customizing service in each country and geographic area, enhancing R&D and product development, as well as marketing and packaging, extending service, offering healthy choices, and so

McDonald's has the vision of being the world's best quick-service restaurant experience (2001 Annual Report). The annual report does not note a mission statement, but the About McDonald's website lists the mission statement as "McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional

These restaurants in particular are a threat to McDonalds -- a chain like Subway has a menu better suited for older customers. There are other threats as well, such as eroding sources of wealth. As people retire, their budgets become more fixed. If they rely on pensions from their employers, many of those shifting from traditional defined-benefit plans to defined-contribution plans. Thus, more seniors are going to rely on