Strategic Organizational Communication Description of the Organization In this discussion, my organization of choice will be McDonald's Corporation. On its website, the firm describes itself as a "leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day" (McDonald's, 2014). Like any other company keen on reflecting its intentions, McDonald's has a clear and precise mission statement that reads: McDonald's brand mission

Balanced Scorecard (BSC) is special strategic performance management framework that enables organizations to effectively manage as well as measure the process of strategy delivery (Kaplan & Norton,1992). The concept was proposed by Robert Kaplan and his counterpart David Norton as has so far been voted as one of the most important business ideas of the last couple of decades.The idea involves the application of four generic viewpoints/perspectives that covers

McDonald's Process and Location Strategy at McDonald's In order to minimize the level of potential variation in the sourcing, procurement, production and serving of their products, McDonald's Corporation relies extensively on a repetitive focused strategy. By aligning its organization to this strategic approach to sourcing, procurement, fulfillment and service, McDonald's has been able to overcome significant challenges from a cost and performance standpoint and emerge as the global leader in the

Proctor and Gamble Strategic Case Study Company Overview P&G is an American multinational consumer goods corporation founded in 1837, headquartered in Cincinnati, Ohio. It manufactures and distributes food and beverages, cleaning supplies and personal care products. In 2011, it showed almost $83 billion in sales, making it 5th in the "World's Most Admired Companies." P&G has about 130,000 employees globally (P&G Information, 2012). Bob McDonald is the current CEO, and worked for

Pizza Hut has also managed to open franchise stores across Iraq and they could also pose serious competition. But there also exists the chance that the Iraqi consumer will not make a major difference between the American fast food stores, but will compare them to the local food providers in the street. This would also bring about serious competition. 4. McDonald's Social Responsibility McDonald's corporate website presents the user with a wide

Poor Public Image Conceptual framework Perceived quality, brand loyalty, brand awareness and brand associations are all widely used concepts and therefore they are applied in this study. Apart from the analysis of the way brand equity influences consumer behaviour, the connections between these four dimensions are also studied (Buil, Martinez & de Chernatony, 2013). Previous researchers have identified connections among perceived quality, brand loyalty, brand awareness and brand associations (Vukasovic, 2016; Buil