There are other threats as well, such as eroding sources of wealth. As people retire, their budgets become more fixed. If they rely on pensions from their employers, many of those shifting from traditional defined-benefit plans to defined-contribution plans. Thus, more seniors are going to rely on the stock market or bond markets for their wealth. This threatens their financial security, and therefore their ability to buy McDonalds. Fortunately, the baby boomer generation picked a good time to be born, and many have wealth locked up in their homes, or accumulated from long careers in world where one could move straight from undergrad into a management job, with no student loans. This generation is fairly well off, relative to just about any other. However, those that rely on government for pensions are at risk because of the budget situation. Social security is one of the biggest entitlement programs. While seniors form a large voting block and government is unlikely to make major cuts to social security while the baby boomers remain a strong voting block, this depends on how desperate the budget situation becomes.
Marketing Mix
In order to attract more senior customers, it is recommended that McDonald's implement the following marketing plan. There are two key product elements. The first is the menu, which should be updated to include more foods that appeal to seniors. Heavy, greasy meals lose their appeal, and are considered unhealthy, but with some senior-specific menus, McDonalds can increase its appeal. In addition, special senior's pricing much like what McDonalds already does with children could draw in more customers with fixed incomes. Lastly, the service element is critical. McDonald's does make an effort to train its staff about customer service, but high turnover and the grueling nature of the job sometimes makes for service deficiencies. It is recommended that McDonalds eliminate these, because older seniors in particular value the human attachment that comes with social interaction, even at a fast food restaurant. Good customer service and personal attention are just so much more important to seniors than to younger customers. McDonald's can...
Impression of Los Angeles Family Guy in the City Mario Fernandez Restaurant Owner in South Central (Ex-gang member) (Crenshaw Boulevard. 5pm. He in his mid-20s and is babysitting his two twin little boys Michael and Oscar who are both four years old and very fond of their daddy. He reveals to me that he used to live a dangerous life in the streets of L.A but decided to change his lifestyle) Diverse! L.A. is
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Career Choice: A career in business administration with a bachelor's degree in supervision and management Even when I was a child, I loved the idea of working in a business. While some children play with dolls or cars, I had my own cash register on which I loved ringing up pretend orders or using it to sell lemonade through my very own stand. As soon as I was old enough to
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