McDonalds is one of the strongest brand names famous all over the world. Any part of the globe u trot and u will find some McDonalds outlet in some nook and cranny. Ray Kroc is the person behind what McDonalds stands for today. The success story of McDonalds starts with his story when he sold milk shake mixer that could shake five milk shakes simultaneously to a restaurant in California that was more of a hamburger stand. McDonald brothers ran this stand with idea of quality, service, cleanliness and value or affordable prices. The same Q, S, C & V later became McDonalds mantra when Ray Kroc opened first franchise in 1955. By the year 160 around two hundred restaurants started functioning all over United States. Ray Kroc as a visionary made note of social and demographic trends in United States. With increase in disposable income and women workforce also swelling, the concept of a fast food restaurant that offered quality food at an affordable price caught on with the American people. Kroc emphasized on the casual family atmosphere where people can enjoy their meals in a clean environment coupled with fast and good service. With these social factors and strategies in mind McDonalds success became phenomenal. Macdonald not just became a phenomenon in the United States but its franchise operations spread all over. By 1984 alone, McDonalds had 8304 restaurants and as years passed by McDonalds restaurant increased in number. Franchising...
McDonalds' strict measures to monitor training and development of the franchisees. At times McDonalds even canceled the licenses of its franchisees if they were unable to follow strict guidelines regarding operations. They also allowed some experimentation and adaptation according to the norms and culture of the country in which the franchise was set up. That's how McDonalds became a widely known brand name in the fast food industry.
Marketing Effectiveness Memo: Marketing is an important aspect of every business, especially hospitality establishments because they operate in an increasingly competitive market. Every business should develop effective marketing strategies that are geared towards attracting customers. When developing marketing strategies, the focus of the initiatives should be ensuring that the product and/or service meets the demands of customers. These marketing initiatives should also act as the foundation for developing and sustaining long-term
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Libraries Changing Role of Libraries Changing Role of Libraries in Today's Society Changing Role of Libraries in Today's Society Changing Role of Libraries in Today's Society From the time when the recorded history began, all kinds of artifacts of symbolic, religious, social, and educational have been assembled together and protected in the libraries in the form of books and documents. Sumerians were the one who developed and brought into actual formation of a library.
As a result of huge growth, the company's management may lose focus of the scope of their business. Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees. Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered. The constrant production nature of the product leads to
Those officials who did look at the question of Japanese intentions decided that Japan would never attack, because to do so would be irrational. Yet what might seem irrational to one country may seem perfectly logical to another country that has different goals, values, and traditions. (Kessler 98) The failures apparent in the onset of World War II and during the course of the war led indirectly to the creation
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