It would appear that Lee Der did not share these values. Thus, part of the problem lies with communication of values between Mattel and its suppliers. The suppliers need to understand that they need to work to the same ethical standards as Mattel, since it is Mattel's name that is going on the product. Mattel needs to hold the management of all of its suppliers accountable for both understanding and adhering to the quality standards that Mattel sets out. There are a number of different things that Mattel can learn from this experience. The first is that the chain of control runs right through the entire value chain. Every part of the value chain can either add or detract value from...
Mattel needs to understand this, and take action accordingly. This means ensuring that the third-party companies are an extension of Mattel in their ethics, their approach to business, and in the testing that they do. All of these things must be controlled more closely by Mattel in order to reduce the risk in the future that a supplier would make such a mistake as Lee Der did with the lead paint.
It is worth noting that like many companies, Mattel has grown since its inception largely on the basis of population growth. Not to take anything away from Mattel's products, but the population of the world and its wealth have increased substantially since 1945. The company now stands to benefit from a surge in growth as the baby boom echo generation enters child-bearing age. This massive demographic will likely have
Mattel Manufacturers of products that are aimed at children do have a special obligation with respect to their products and the marketing thereof. Considerable controversy has erupted as the result of advertising to children. Children are impressionable, and while they are not the gatekeepers who control spending in the family, it is worth considering that products marketed to children are not detrimental. As Clay (2000) notes, a key source of controversy
Explore the ethical issues that arise due to Dr. Moriarty's recommendation of the OMG treatment option. Clearly there is a conflict of interest in Dr. Moriarty prescribing a treatment he has received Drug Company funding to validate, promote and publish on. It is quite understandable that Ned would be troubled by the recommendation. There is the obvious conflict of interest issue to resolve, yet with only a single paper published
In this case, the authors say not much is understood in terms "…of how it support for knowledge management practices in organizations affects the development of TMS (transactive memory system) (Choi, et al., p. 855). In this research, the trio of researchers have come up with several interesting findings relative to the impact of information technology. Indeed, after researching 139 technology teams (743 individuals) in South Korea, they learned that:
credible sources support claims. Identify purpose, incorporate audience, establish a desired tone, and organize information/claims effectively. Automotive company: Causes and effects of importing most of its materials from foreign manufacturers In the new global economy, nations have gained the potential to become increasingly specialized in terms of how and what they produce. For many companies outsourcing everything from the component parts of their products to helplines offers a way to cut
Marketing Plan for a New Product Marketing Plan New Product Launch Background and Competitors Brite Briks is a multinational company in the business of manufacturing construction toys. Brite Briks ranks third in size with Lego leading this market, followed by Mega Bloks (Solomon, 2013). Both Legos and Mega Bloks are inter-competitors as the toy construction products they sell are very similar, and fundamentally compatible -- although the brick to block match is not
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