Maserati's engineering expertise must be recognized by industry experts and
promoted heavily to get the brand high levels of credibility with sports
car fans globally. The brand must become synonymous with design and
engineering quality if it is to succeed.
The ongoing strategic plan must also focus on making the website a market
positioning and selling platform as well, in fact the majority of the
marketing budget needs to go to electronic commerce initiatives to ensure a
high level of lead generation and eventual sales. The ability to create a
position of design and engineering excellence by placing the industry
thought leaders (editors, car enthusiast bloggers) on the website, in
addition to a...
There are more BMW's and Porches being driven than Maserati. Position as a unique and superb driving machine, and extension of personality. Never call it a car. Brand leadership -- Emphasize hand crafted and unmatched quality. Brand has been known for decades as unmatchable. Head on positioning -- Emphasis on not really an apples-to-apples comparison; emphasize specs and luxury differences. FOCUS on innovation. Use statistics of the number of BMW and
Open Systems Theory The model of Organizational Development, commonly known as OD model, represents organization in a form that its overall understanding becomes easier and faster. It is a reflection of observable affairs in the organization. Burke has identified numerous ways showing the utility of organizational models (in Howard and Associates, 1994): They lead to easy collection of brief and first hand language. They give fairly clearer idea about the organizational behavior. They assist
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now