¶ … businessperson Ellen Marram. Specifically, it will profile Ellen Marram and her position in the market economy. Ellen Marram is a woman who got her MBA at a time when few women were majoring in business, and fewer still were gaining their MBAs. She has had a long and varied business career, and continues to change and grow as the face of business grows across the globe.
Ellen Marram
Ellen R. Marram has a long and varied career in American business, and has gained notoriety for a variety of business moves and her position in the market economy. Marram graduated in 1968 from Wellesley College with a degree in economics. In 2001, the College awarded her an Alumnae Achievement Award. Marram received her MBA in 1970 from the prestigious Harvard Business School, when women MBAs were quite few and far between. The Harvard Business School has also awarded Marram an Alumni Achievement Award.
She then began her business career in Marketing at Lever Brothers, and then moved to Johnson & Johnson Personal Products. She joined Standard Brands, Inc., in 1977, and stayed with the company after Nabisco acquired them in 1981. When Marram began her career at Standard Brands, she worked as a group products manager, and moved into the vice-president position after the takeover by Nabisco. Her career at Nabisco bloomed, and she worked her way to president of the Grocery Division in 1987, where her responsibilities included "eight different functional areas: marketing, business development, finance, manufacturing, information systems, quality assurance, personnel, and research and development" (Forbes and Piercy 90). In 1988, just one year later, she moved to the top spot in Nabisco, becoming president and CEO of Nabisco Biscuit Company. It was during her time at Nabisco that Marram created a low-fat alternative to high fat snack foods that became the well-known and best-selling brand - SnackWell's.
Looking for new challenges, Marram left Nabisco in 1993, and moved to Tropicana Beverages to take over the president and chief executive position.
She moved from Nabisco to be president and chief executive...
PepsiCo Annual Report Analysis Company Overview Pepsi Beverages Company (PBC) is a global beverage company popularly known as PepsiCo. The company operates in several countries in North America, South America, Europe, Asia, Africa and Middle East. Founded in 1898, the company operates with diverse portfolios, which include some of the world's widely recognized brands such as Pepsi, Dr. Pepper, Mountain Dew, Aquafina, Lipton, Muscle Milk and ROCKSTAR. Objective of this paper is to
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