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Swedes may allow their children to rest in strollers outside of cafes where the parents dine within as a matter of daily practice and find the idea of 24/7 monitoring unnecessary. The question of cultural differences also relates to the 'who' -- namely, who will the good or service be marketed to -- in what nation, and to what income bracket? What nation and what segment within that nation is likely to be the most receptive to the good or service, and also what national government is receptive to opening its markets to international goods...

and services? A nation with a complex system of regulations and tariffs regarding imports may be impossible to deal with, even if there is consumer demand within its borders.
Finally, in terms of 'when' -- a savvy marketer must ask if now a good time to market a good or service abroad, given the receptiveness to the United States as a nation in the world community, and in terms of other international factors, such as the price of oil, which may affect shipping costs, as well as the economic situation of the global community in general.

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