Marketing
Value
Marketing, according to Robert A.S. (2005) is "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." It gives a lot of emphasis on marketing as being part of the organization structure and inalienable pat. This means that it is the central focus for the customers as well as the stakeholders.
For the customer, marketing will help in identifying the product and the source of the particular item and differentiating it from the other various products in the market hence making it easier for the customer to make a choice and form brand loyalty, the creation of a buyer value is the ultimate goal of this marketing focus (John C. & Stanley F., 1989).
One aspect of marketing is branding, and in the long run, branding helps set apart a product, service or even a company in general from the competitors. This in turn works to the advantage of the shareholder since the more the brand is established the higher the profits and stable market.
Further, the marketing focus will enable appropriate storage and transportation of the products or the goods that an organization deals in. This is particularly important where the goods involved are perishable...
Marketing Plan for Clinique Marketing Plan Clinique Clinique -- Introduction: Clinique is one of the world's leading brands in skincare, fragrances, cosmetics, and toiletries products. It was introduced by Estee Lauder Corporation in 1968. Clinique is a business unit that represents all the beauty and cosmetics products which Estee Lauder Corporation owns and operates. The company is headquartered in New York, United States of America and sells its Clinique products in more than
Likewise, McCain (2003) reports that, "The United States is a dog-loving nation. The American Veterinary Medical Association says about 36% of U.S. households own dogs, compared with 31% that own cats. The most popular breeds, the American Kennel Club says, are Labrador retrievers, golden retrievers and German shepherds" (2). According to the Southwest Boston Dog Owners' Group (2007), "The number of licensed dogs in Boston is 8,500; Animal Control
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Ocean Village is UK-based and is uses the differentiated experience of offering families the opportunity to define their own cruise itinerary (Kwortnik, 2006). There is freedom as to when passengers will eat, what they choose to participate in, and the concept focuses on breaking out of the mold of highly predictable and regimented cruise programs. The two remaining brands, P&O Cruises Australia and the Yachts of Seabourn, each have
Marketing Strategies: Adult Pleasure Toys and Lingerie This report discusses the presence of a company that produces adult toys and lingerie. There are several parts to this analysis. First, the report examines the market segment and defines the target customer according to several types of segmentation. For a complete understanding of the targeted market, the report chose psychographic segmentation, demographic segmentation, behavioral segmentation and benefits sought segmentation. The choice for these methods
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