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Marketing The Market Portfolio Built Research Proposal

Three -- Steel Dynamics, Alcoa and IE DuPont fell in excess of 6% for the week. The drop in the first two can be attributed to weakness in commodities. The other outlier was Pfizer, which was the only stock to gain this week, up 0.49%. Even fellow pharmaceutical firms JNJ and MRK dropped, indicating specific strength in Pfizer, most likely tied to merger talks. Most stocks in the portfolio, however, roughly tracked the market, which slumped on generally discouraging sentiment with regards to economic recovery, spurred by weak new home sales and durable goods sales, two key economic indicators (Perman, 2009). Stock

Close Sept 18

Close Sept 25

Return

STLD

17.85

16.61

-6.95%

XOM

69.81

68.7

-1.59%

AA

14.04

13.08

-6.84%

DIS

28.44

27.62

-2.88%

MRK

31.88

31.25

-1.98%

PFE

16.32

16.4

0.49%

MMM

74.65

73.8

-1.14%

KO

53.83

Retrieved September 25, 2009 from http://moneycentral.msn.com/home.asp
No author. (2009). Stock index futures point to higher open. Reuters. Retrieved September 25, 2009 from http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=OBR&date=20090925&id=10373441

Gibson, Nevil. (2009). Wall Street Stocks Fall as Fed Keeps Interest Rates Down. National Business Review. Retrieved September 25, 2009 from http://www.nbr.co.nz/article/wall-street-stocks-fall-fed-keeps-interest-rates-down-111655

No author. (2009). Merck Seeks EU Approval to buy Schering-Plough. Associated Press. Retrieved September 25, 2009 from http://news.moneycentral.msn.com/ticker/article.aspx?symbol=U.S.:JNJ&feed=AP&date=20090921&id=10408829

Perman, Cindy. (2009). Stocks End Lower Amid Recovery Woes. CNBC. Retrieved September 25, 2009 from http://www.cnbc.com/id/33021399

Sources used in this document:
Works Cited:

All stock quotes from MSN Moneycentral. Retrieved September 25, 2009 from http://moneycentral.msn.com/home.asp

No author. (2009). Stock index futures point to higher open. Reuters. Retrieved September 25, 2009 from http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=OBR&date=20090925&id=10373441

Gibson, Nevil. (2009). Wall Street Stocks Fall as Fed Keeps Interest Rates Down. National Business Review. Retrieved September 25, 2009 from http://www.nbr.co.nz/article/wall-street-stocks-fall-fed-keeps-interest-rates-down-111655

No author. (2009). Merck Seeks EU Approval to buy Schering-Plough. Associated Press. Retrieved September 25, 2009 from http://news.moneycentral.msn.com/ticker/article.aspx?symbol=U.S.:JNJ&feed=AP&date=20090921&id=10408829
Perman, Cindy. (2009). Stocks End Lower Amid Recovery Woes. CNBC. Retrieved September 25, 2009 from http://www.cnbc.com/id/33021399
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