Problem Statement
Monsanto continues to incrementally improve their level of authenticity and transparency with global consumers, yet trust will remain elusive for decades until their customers' success levels outweigh the social and ethical controversies the company has shown to be adept at creating for itself.
Three Strategic Alternatives
There are three strategic alternatives for the company to consider pursuing:
1. Completely re-order R&D to concentrate only on Key Performance Indicators (KPIs) and metrics of performance that align to 3rd world nations' need for affordable, healthy food. This would give the company exceptional levels of credibility that they have lacked in the past.
2. Re-define the CSR initiatives to also include monitoring of their impact on the environment. They need to be truly green if they claim to be. Make sustainability best practices a core part of the company and measure it with advanced Total Quality Management techniques.
3. Create a series of customer success stories of how their food saved the lives of entire villages and how they are working to re-order the economics of food distribution in 3rd...
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