Marketing Strategy
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INFORMATION NEEDS
The business is located on the junction of Yonge Street, and Sheppard Avenue housed in temperance house. In this location, the main offices for business information gathering, accounts, management and requisitions will be held. The stores and assembly point for the business will be on the far end of Yonge Street's intersection with Gerrard Street.
Business address: Endovile Tire Solutions Enterprise
Temperance House on Yonge Street
Web Address httpwww.e
Offices located in the premises: Customer Service; Regional Manager; Accounts; Workshop and stores supervisor.
PERSONAL SELLING
The reach out to the target markets sales personnel will be trained on the marketing agenda. The sales team will be trained on measures to introduce the company, its products and services. The personal selling will involve visits to potential customers' place of business and distribution of company fliers.
Training
The training will target to give the sales personnel power to sell the company, it values and create a need for the company's products and services in the market. Training on the company products and services will also be given to the sale team.
Incentive and Evaluation
Among the...
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