Marketing Strategy I Email Files Needed Complete

Marketing Strategy

I email files needed complete essay.

INFORMATION NEEDS

The business is located on the junction of Yonge Street, and Sheppard Avenue housed in temperance house. In this location, the main offices for business information gathering, accounts, management and requisitions will be held. The stores and assembly point for the business will be on the far end of Yonge Street's intersection with Gerrard Street.

Business address: Endovile Tire Solutions Enterprise

Temperance House on Yonge Street

Web Address httpwww.e

Offices located in the premises: Customer Service; Regional Manager; Accounts; Workshop and stores supervisor.

PERSONAL SELLING

The reach out to the target markets sales personnel will be trained on the marketing agenda. The sales team will be trained on measures to introduce the company, its products and services. The personal selling will involve visits to potential customers' place of business and distribution of company fliers.

Training

The training will target to give the sales personnel power to sell the company, it values and create a need for the company's products and services in the market. Training on the company products and services will also be given to the sale team.

Incentive and Evaluation

Among the contracted sales personnel, 20% of those registering highest numbers of customer recruitment will be offered extensions on their contracts. An additional to the basic pay package will be considered as a commission payables based on customer expenditure. This measure will encourage the sales team to sell the business products and services (Fleisher & Bensoussan, 2007). The sale team success will be evaluated by:

Number of customers coming to make further inquiries to the business premises

The number of customer accounts created

Volume of sales made in the initial three months

Knowledge about the company and its product in the target market

COMMUNICATION OBJECTIVES

To make known the company to the market

To enlighten the market on the tire products available and the respective advantage to specific individual needs

To create price awareness and cost benefits of our company's products to the potential market

To make known in the market that additional after sale services are available

To emphasis on the need for tire care on a transport fleet

Allow for question, answers and discussion sessions that can yield maximum information share

Give avenues for further inquiry through a phone call or visit to company offices

COMMUNICATIONS STRATEGY

Identify the target market and the existing competitors

Description and designing the communication strategy

Communication shall be by word of mouth that allow discussion and in depth understanding market needs and dispersion of message

Allocate budgetary and time resources

Undertake an evaluation of the communication exercises and come up with ideal corrections

Advertising Media will include Print media (fliers, bill board posters and company information brochures) and Audio and Visual advertisement (Radio and television advertisements).

Public Relations Program

Public relations will be involved in designing communication tools, and escalating measures for their distribution. This office will also handle all information from the client and assess appropriate measures of response. The public relations program will undertake to evaluate the market need, marketing needs and the effective measures of targeting the market. Information evaluations will be handled by the public relation office to oversee that the company image comes out as intended. The program will also undertake to create official and contractual documents creation overseeing the legal aspect of the company.