Conclusions Swiss chips manufacturer Zweifel Pomy-Chips AG is the leader of the national industry, but has refused to become engaged in global operations. Given the superior quality of the company's products, as well as the proven quality of their staff members, the next step that should be taken is that of expansion within the global market. The lesson here is that a prudential approach to business operations will ensure revenue

Branding The brand is our promise to the customer, communicating to them what they can expect when they purchase the product (Williams, 2012). In order to develop a branding strategy there are seven elements that need to be considered. These are that the brand must be tied to the business model, be consistent, connect emotionally with the customer, reward and cultivate loyalty, the strategy must be measurable, it must position away

In the "question marks" category were introduced the products of the "Specialty channel," as they appeared in 2004 and tried to conquer a relatively new market for the company, that of the non-traditional products. Therefore, this attempt has not been proved to be a real success because, just as in the case of the natural, organic and frozen products, the market of the specialties had been reached by other

" Fiscal year 2007 was ended with sales worth more than $37 billion and with a total staff number of 103,000 employees. The Ongoing Battle against Coca Cola PepsiCo and Coca Cola's endless disputes have been organized by the specialized literature under the syntax 'cola wars'. They generally received this name due to their intensity and their continuous occurrence, but also for the not always positive effects they had upon the two

" (Guelph Food Technology Centre, 2008) This report additionally relates four "meta trends" in the packing industry which are those of: 1) Convenience; 2) Health and wellness; 3) Upscale experiences; and 4) Sustainability. (Guelph Food Technology Centre, 2008) The work entitled: "Generational Change and Marketing Indicators" states that five decades ago "when supermarkets were 'stores of the future' retailers and manufacturers pretty much knew where to find their customers. Food came from food stores;

In the future, this could result in some kind of major restructuring to deal with these issues. The problem is that these changes will occur when the company is facing greater challenges. This will hurt their competitive position, profit margins, stock performance and brand image. The above information will impact an investor's decision, by making them more cautious about purchasing the company over the long-term. ("The Coca Cola Company,"