Oreo has evidently already featured in the dessert segments of the show, but not as a primary product -- and an ingredient like cream cheese, Philadelphia brand cream cheese can play a more prominent featured role than a packaged cookie. Also, as many viewers likely have strong preferences regarding cheesecake flavors and recipes, an interactive web component could be added to the challenge, as viewers could post their own recipes for cheesecake, using Philadelphia brand cream cheese, and the company could give a prize to the best recipe for 'amateur' cheesecake. The choice of Top Chef as a venue would be ideal because it would give Philadelphia a much needed image boost amongst the younger consumers who watch cable, and also raise its 'hipness' component as innovative young culinary minds infused the traditional cheesecake recipe with everything from cutting-edge liqueurs to flavors from the Near East and Latin America. However, it would also draw more traditional cooks to the show that might still have an interest in watching a cooking show about that old deli staple of cheesecake. Both of Philadelphia's desired consumer demographics, its current core of older consumers and younger foodies, could enjoy seeing the different chef's...
Recently, Philadelphia has introduced a prepared cheesecake filling, but to show that it does not merely exist as a potentially ideological tainted 'convenience food' and has application in higher-echelon cuisine, offering to sponsor a challenge, with perhaps a lucrative prize to the winner of the website contest, would gain positive attention for the company.
A clean pet is usually a healthy and happy pet, and for a competitive rate, customers will be able to avail themselves of all of the traditional aspects of a dog grooming salon. One of the challenges of the Applied Research Project will be determining what other type of grooming services customers would like to access at the day care facility. For example, there are canine salons that offer
Advertisement Our targets are busy individuals with minimal opportunity to adhere to the TV advertisements, thus the need to adopt and implement other aspects if advertisements. One of the essential aspects of reaching the target audiences is integration of the concept of social media. Interactive social media platform would enhance interaction with the target audiences. This is through development of facebook profile for the marketing group, twitter account, and blogs enhancing
Marketing Research 6855 The purpose of this paper is to apply the principles of Marketing Research process by conducting secondary research for a real life organization and proposing primary research which can be done in the light of secondary research. The first section of the paper presents an analysis of Starbucks using SWOT, 5Cs Analysis, and five forces model. The second section proposes primary research to solve a specific marketing problem. Situation
"Given such preferential consumer demand, most chocolate production is done within the country" (Hui-lin et al., 2001, p. 3). Technological. Fuji Oil, Nestle and Mars are the only three companies among the top ten chocolate assignees with patents in all relevant patent classes as shown in Table 4 below. Table 4. Mars Incorporated Patent Classes: Top Chocolate Technologies and Subtechnologies. Source: Hui-Lin et al., 2001, p. 8. With 5 patents each in class A23G
These refer to the characteristics of the political and regulatory environment (P), the economic environment (E), the socio-cultural environment and finally, the technological environment. The analysis of the climate in which an organization activates is also known as the PEST analysis. 4.1 Company Product Line Starbucks offers a wide selection of coffee-based beverages, with both caffeine and without caffeine. Aside their coffee beverages, they also offer whole-bean coffees, food items and coffee-related
5% of pre-tax profits donated to community social and environmental organizations through the Ben & Jerry's Foundation. In addition, Unilever will contribute another $5 million to the foundation and create a $5 million fund to help minority-owned businesses" (2000, 22). Clearly, the company enjoys a wide range of product lines that can be positioned according to the cultural preferences in a given region as well as less easily defined attributes such
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