Corporations and History
Corporations have used their history to demonstrate to consumers their underlying principles in product production and quality. History is vital because it allows consumers to relate to a product and understand that the product is manufactured using the same quality materials. In the marketing of the products, the corporations will use their well-known history to demonstrate to the consumers that they have maintained and will always employ the same principles. The three corporations analyzed in this essay are Coca-Cola, Colgate-Palmolive, and Deere & company. These corporations have used their well-known history to market their products, and they employ the same principles employed since the corporations were launched. Coca-Cola creates the world's favorite soft drink, and the drink was created in order to offer a sweet quenching drink that evokes happiness (Pendergrast, 2013). The corporation has always aimed at associating its Coca-Cola drink with happiness, and this has continued through the years. Colgate-Palmolive is the manufacturer of the world's top toothpaste. The company was established in 1806 and started manufacturing the toothpaste with an aim of improving oral health care. Demonstrating beautiful and white teeth in its advertisements, the company has managed to acquire a huge portion of the world's oral health market. Deere & company started out as a small blacksmith company that aimed at making the life of farmers easy. The company still manufactures farming equipment that makes the life of farmers easy. Maintaining the historical principles has allowed the companies to evolve and meet the needs of the current consumers as they did in the past. Understanding and embracing the history of a company is vital if the company is to continue competing in the current business market.
How the companies use history
Initially, Coca-Cola was sold in soda fountains found in pharmacies,...
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