¶ … marketing processes work by applying them to a real case. This essay will examine the company 21st Century Fitness by evaluating and creating a marketing approach that fits this unique company's situation that is placed within the market.
21st Century Fitness is an organization based on Larry Nachman and his anti-aging exercise and diet techniques. Larry claims to be 75 years old and is the face and body of this organization and sells his body as proof of his methods.
According to the company's website the company's services are "the first re-thinking of a total fitness program for all ages and lifestyles. It is an awakening to a new dimension of fitness that incorporates the best of 20th century methods and fills in the gaps that have been long missing. It provides every detail of exercise and nutrition to answer a question that we have asked throughout the ages: How can I have the essentials of youth in my later years? Beyond the traditional fitness methods developed in the last century there lies a new dimension of fitness. This new dimension of fitness is defined by its goal: to reverse the aging process and provide long-lasting youth."
Larry's techniques include a program that revolves around his 8 Essentials of Youth that dictate the objectives of the company's services. This program uses resistance to systematically stretch and strengthen critical muscle groups throughout the body not touched by other methods. The 21st Century Fitness formula allows one to either stay young or regain their youth, and it works for all ages.21st Century Fitness: the Ultimate anti-aging formula. It appears that this company is designed to reverse the aging process through the use of its products which include books and DVDs and certain diet plans.
This organization has three facilities spread out across South Carolina and sells its products online as well. This type of organization appeals to foreign markets that are English speaking and health oriented that are concerned about the aging process.
Part B.
Marketing Plan Basics
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