Direct mailers will first go to the 535 green businesses on a monthly basis and will be expanded from this number as needed to continue to provide the average 15 event total to meet the strategic goals.
Type: All types of businesses, with 10 or more employees will be targeted as potential customers to this service with the first emphasis being on businesses who have strategic planning around green/sustainable business practices.
Value Drivers: Intentions of practicing sustainable standards in business, seeking mid range catering for meetings and events, seeking alternative to cheaper/less healthy alternative catering offerings, seeking to try something new with a greater level of service and sustainable business practices, a desire to support other local businesses with a similar goal, a desire to improve business climate with only limited resources, a desire to offer vegetarian fare to those who choose it, a desire to offer healthier alternatives to employees at business functions, a moderate to high number of meetings in need of catering or food provision of some sort, an interest by planning staff to seek out better alternatives within a budget for meeting fare.
Decision Process: An interested planner might see advertisements of some nature for the catering service, seek out approval for expenditure, order and then receive the product for distribution to employees at event.
Concentration of customer base for particular products: The customer base for this product is concentrated in the business area, as the company will seek initially to serve business functions and expand when needed to provide similar offerings to private functions.
Competitor Analysis
Market Position: Currently less expensive catering options such as fast food/pizza/sub sandwiches or even fine dining non-catering restaurants have the greatest market position in this niche as they have previously been the only options available, short of larger and more costly catering companies which businesses might not think of for routine business meetings and gatherings. Businesses must then be made aware of a mid range option in the form of this company.
Strengths: Less costly, rapid service with no need to call more than a few hours ahead for planning, readily available with several options. In the area of more costly full catering services they have greater knowledge of the catering process and the infrastructure to offer a great deal of options and services.
Weaknesses: Little or no service comes with the product, employees may need to leave the business to pick up food, not perceived as healthy, rarely easily catering to vegetarians, lower quality fare, none or unknown alignment with natural/organic or local offerings and business practices. For more costly catering options the price point as well as the broad variety of offerings as well as the fact that they are not routinely thought of as an alternative for routine functions and meetings.
Market Share: All competitors total hold 57% market share in this niche, with many such meetings either going without meal service or allowing the individual to bring in his or her choice of limited offerings either from home or from their individual restaurant(s) of choice or to go without.
Collaborators
The retail aspect of suppliers, such as bakeries, produce suppliers and other suppliers will all be considered collaborators in this business as there will be mutual marketing with retail (sauces, spreads and dressings) and marketing offerings from this company being displayed and sold and distributed in retail locations of other local sustainable business partners and this company will market the sources of its products at each and every function.
Climate
PEST Analysis
Political
The initial business venture will have only one proprietor employee limiting liability and cost of doing business. Expansion may need to occur within the first year if events overlap and a second and third employee may need to be staffed. Employees would be offered a competitive wage to a wait staff wage in the area, and the gratuity for each event will be forwarded in addition to wage. The position(s) will be part time and will not offer benefits. Candidates will need to be trained in professional and preferred set up and tear down and present with a clean driving record and a good knowledge of the region for delivery.
Economic
Currently the economy is in a recession creating demands on companies to trim expenses. This is both a strength and a weakness for this type of business as it will limit the willingness of some organizations to provide catered meals for events while on the other hand catering events can boost moral and might provide a less costly way to improve the business organization climate while spending only a limited amount of money.
Social
The pull in the economy to sustainable business practices and greener business goals will also provide a greater opportunity for holistic sustainable business practices combined with the desire to support the local economy and other businesses that have sustainable goals in their own markets. The awareness of natural/organic and local food needs...
Post Audit Analysis Employee auditing is essential as each retained employee must have an understandable job description that is known to management and new employees must understand their role as well. There is not question that this company will remain in business but a good exit strategy would be to build partnership connections with other retail outlets for distribution of FreshDirect brand products and possibly build a consultation service to assist
Technology also enables it to keep inventories low, as the store can keep close track of consumer demand for specific products. Q3.Assess Fresh Direct's entrepreneurial strategy. Is the company taking advantage of opportunities to launch new products and/or enter new markets? How is it handling new competition? Fresh Direct operates in a relatively conservative format, using word-of-mouth advertising to save on marketing costs. This is fairly easy for it to do,
stakeholders in any microfinance situation. The borrowers are a major stakeholder, and the microfinance institution is another. The investors in the microfinance lender are significant stakeholders, regardless of whether they are investing for charitable purposes or as part of an IPO. Some of the indirect stakeholders are the families and communities of the borrowers, the countries and regions at large (whose economies will ultimately be affected), and the employees
Psssssst! The Psssssst! brand is well-established in dry shampoo. It is owned by Freeman Beauty Labs. The brand comes in several varieties, including the regular Dry Shampoo and Dry Shampoo Wavy Curly. On Amazon (2013), the regular Psssssst! is priced at $5.71 for a 5.3 ounce container. The product reviews on Amazon (2103) indicate higher customer satisfaction than with Tresemme. It is difficult to infer from the marketing who the target
Distribution Strategy and Strategic AlliancesIntroductionPerry�s Ice Cream may collaborate with a competing national brand, but there are considerations that have to be made. This paper looks at those issues. They include sales channel, the pros and cons of partnership, the value of alternative marketing channel options, and whether margin or drayage makes the most sense.Direct Sales ChannelDirect sales involves the company selling its products directly to customers, without going through
Dell was setting a very rapid pace of new product introductions during the period analyzed by the author and afterwards as well. The focus on just the direct channel and thoughts of disintermediating the indirect channels through their highly successful direct build-to-order model blinded Dell from the much larger and more diverse profit pool all channels could provide. Ignoring these market dynamics and believing the direct model was by
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now