Dole and Chiquita - Organic Bananas
Production Differentiation
Going (Organic) Bananas
When it comes to bananas, Dole has long been at a disadvantage. Dole is association for most Americans with pineapples and with various shady dealings in Hawai'i. If you want to go bananas, you go to Chiquita.
This paper examines the marketing strategy currently employed by Dole Bananas, asking how well this company is doing against others in the banana business as well as asking from what other directions Dole might face competition in the future and how well it is prepared to meet those challenges.
Chiquita is indeed Dole's major competitor at least in terms of banana sales (it is not a significant competitor in terms of pineapples, for example) and the two companies have clearly tried in recent years to differentiate themselves from each other so as to grab a larger share of the market. This is difficult for the two companies to do because - without meaning to disparage the curving yellow fruit that nutritionists and kids both find to be close to the perfect food - what both companies are selling is basically the same.
What Dole and Chiquita have had to do, as a result (as would any two other companies in their situation) is to try to find a way to convince the public that their products really aren't the same after all.
The structure of a market - of any market - is affected by the extent to which those who buy from it prefer some products to others. In some industries the products are regarded as identical by their buyers; this is true of nearly all basic farm crops. (It is, of course, also true that in some markets the products are in fact differentiated in some way so that various buyers prefer various products - some people want to drive VW Bugs, others SUVs, for example).
Often (and arguably this may nearly always be true) that the criterion or criteria that cause people to choose one product over another is a subjective one or a group of subjective ones. Buyers' preferences may have little to do with tangible differences...
There are a few key points of differentiation that make the bracelet program unique. It is the first program that allows live tracking. Existing programs can do little more than identify a child once they have been found. The current systems in place for finding lost or kidnapped children still rely on eyewitnesses for success. The bracelets work even in the absence of such eyewitnesses. Another area where the bracelet
Polish Companies Reacted to Ethical Issues and Changes in Business Standards Since the Fall of Communism in 1989? Poland's Economy Pre-Communism's Fall Poland's Natural Resources Minerals and Fuels Agricultural Resources Labor Force The Polish Economy Under Communism System Structure Development Strategy The Centrally-Planned Economy Establishing the Planning Formula Retrenchment and Adjustment in the 1960s Reliance on Technology in the 1970s Reform Failure in the 1980s Poland's Economy After the Fall of Communism Poland After the Fall of Communism Fall of Communism Marketization and Stabilization Required Short-Term Changes Section
Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc
A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for
And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances. In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have
Terrorism Affects the International Tourism Industry There is an undeniable relationship between terrorism and tourism. This is because of the industry power tourist sites are attractive avenues for terrorists to cause unprecedented magnitudes of economic and social disruption. The 21st century economy is dominated by three sectors namely information technology, tourism, and telecommunications. Tourism generates ten percent of international employment with a surplus of 30% in the Caribbean region. World
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now