High Fashion brands try to explore new avenues to further build their association with high-end target market by linking themselves to certain events and programs as part of their promotional techniques. 'Flamenco' would also make association with major Hispanic events already in place. We will also start a 'Flamenco Dance' campaign as an event that would celebrate colorful dances and clothes of Latinos.

Budgets and Controls

It is proposed that the marketing budget to launch the advertising and promotion campaign that includes print advertising, celebrity hook up, outdoor advertising and other initial activities should be considerable. Initial marketing budget will run in millions that is separate from the product development cost and infrastructure investment. Also exclusive boutiques opened will also have a separate budget. Later events will be financed as the brand awareness and penetration...

All marketing campaigns will be monitored by getting feedback in terms of sales and brand awareness. Research projects will also be launched to monitor the impact of marketing campaign.
References

Elias, Cristina. 'Young Hispanics and Hip Latinos' September 13, 2005. Ahorre.com. 21 May 2006 http://www.ahorre.com/blog/hispanic_marketing/us_hispanic_market/young_hispanics_and_hip_latinos/

LATINA FLAVOR: Today's Hispanic Woman Feasts On Fashion' 3 October 2005. Cotton Incorporated.

21 May 2006 http://www.cottoninc.com/lsmarticles/?articleID=416

LATINA CLOTHING LOVERS: Clothes shopping is a passion for many Hispanic-American women' 19 October 1998. Cotton Incorporated.

21 May 2006 http://www.cottoninc.com/lsmarticles/?articleID=285

Hispanic'. Wikipedia Encyclopedia. 21 May 2006 http://en.wikipedia.org/wiki/Hispanics