Marketing Plan
Dog Scrubs a-Go-Go: A Service and Retail Marketing Plan
Dog Scrubs A-Go-Go is a planned portable dog washing/animal grooming service and animal products retail selling business that incorporates the full service array available at a typical grooming establishment with the convenience of at-home service. A large van can be equipped with all of the necessary restraints, equipment, and supplies needed to accomplish most dog washing and animal grooming tasks, and of course maintaining a supply of retail products available for customer purchase would be relatively easy. With this set up and the proper marketing plan, a fair profit margin and a substantial living could be made from this venture. The following paragraphs present a brief marketing plan for the described Dog Scrubs A-Go-Go business that will help develop the brand's recognition and market share.
Situational Analysis
There are millions of pet owners living in the United States, and in urban areas especially pet density per square mile is quite high. People in urban areas often lead busy lives, as well, and though there are brick-an-mortar dog washing and grooming services available...
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