Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels
This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via the mobile app, but there will be no physical brick-and-mortar facilities or retail outlet. Customers will be able to create a free online account that enables them to explore all fabric choices and design collections so they can select the combinations that most appeal to them. The mobile app and Web site will facilitate changes so that customers can instantaneously visualize the results of their choices. In addition to using the company's available designs, customers will also be able to create their own custom designs using the Web site's designing tool. Likewise, customers can upload pictures, narrative description of pages from competitors' catalogs and the designs can be created to their satisfaction.
Following the formalization of the final design, customers will schedule appointments for their personal tailor to visit them in their home, office or other place of convenience for measurements. Customers will be able to track the progress of their order using their account with the company's Web site or mobile app and they will receive periodic updates concerning the final delivery date and time. Customers will be able to pay through the company's Web site or during the measurements appointment. All tailoring work will be performed in the homes of the company's principals or in commercial space leased for this purpose. After finishing the order, the company will deliver the finished suits to customers and ensure a proper fitting. Once the company has established a solid reputation for reliability, quality and customer service, the operation can be expanded to cover the rest of the state and eventually the entire nation using the methods and strategies outlined below.
Management
The day-to-day management of the company will be the responsibility of the owner but two private investors will also have a voice in the long-term strategic planning for the company. This approach is highly congruent with the guidance provided by Thomas (2009) who emphasizes that in the tailor sector, "A small, privately owned company in an industry rife with corporate takeovers and IPOs allows [a] firm to maintain close, solid relations with its customers and to remain free to make quick business decisions when needed" (p. 46). Appropriate software such as Tailor Master will be implemented in order to facilitate the management of the tailor shop, including the automated preparation of management reports, inventory, payroll and tax documents. The Tailor Master application will also provide human resource management features as discussed further below.
Human resources
Besides the owner who is an experienced tailor, the envisioned tailor shop will also employ two full-time tailors and two part-time administrative support staff who will be responsible for all social media marketing including responding to online customer feedback. For the tailors, the company will recruit individuals who are skilled at crafting original designs as well as being experienced at making alternations to better fit individual body types (Tailor career information, 2014). Other attributes that will be sought in the company's in tailors include the ability to make accurate measurements, provide recommendations for suit sizes to customers based on those measurements, drawing patterns, operating a sewing machine and working with a needle and thread (Tailor career information, 2014). In addition, the company's tailor force will also be required to interact with customers in a salesperson capacity (Tailor career information, 2014). The U.S. Bureau of Labor Statistics (BLS) (www.bls.gov).reports that there are no formal degree requirements to become a professional tailor but candidates with a college degree will be assigned hiring preferences, especially those with education and experience in marketing, as discussed further below.
Marketing
The company will focus on using social media networks as its primary marketing tools. According to the definition provided by Hensel and Deis (2012, p. 87), "Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content" (2012, p. 87). There are a wide range of popular social media networks currently, including the most popular Facebook, as well as YouTube, Twitter, Flickr, Pinterest, Linkedln, MySpace and many others (Hensel & Deis, 2012).
The results of the most recent (2013) Social Brands 100 rankings survey determined that the best-performing small businesses are those that have a social media...
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