Marketing
Market Summary
The market for fast food is, in general, congested. In the food court at the mall alone there are a dozen or so competitors. In fast food, the key to success is to keep turnover high, as the margins are quite low. The total market is massive, but Grill Kabob would primarily be competing for the market within the Fox Valley Mall. The total market for this mall is estimated to be around $20,000 per day, or $7.3 million per year in revenue. This is split among the outlets in the mall. There are significant fluctuations in mall traffic day-over-day, but the outlet is expected to be open when the mall is open, as per the operating lease. A 10% share of this market would give Grill Kabob $2,000 in daily revenues, or $730,000 per year.
SWOT Analysis & Competition
Grill Kabob's main strength is its distinctiveness. There are few such restaurants in the region, much less in the mall. This uniqueness can be emphasized in the marketing to give Grill Kabob a competitive advantage over less distinctive alternatives. A second strength is the appeal of the core product of Grill Kabob -- as Anthony Bourdain would put it "meat on a stick." Kabobs are common throughout the Middle East, Eastern Europe and even in many parts of Asia. Americans also love grilled meat, even if the format is different. Thus, the product has a high level of appeal. Third, the product is healthy. Grill Kabob's offering is less greasy than most fast...
Fast Food Business Advisory for Fast Food Business and Takeaway Here, we will give a brief intro on fast food business, explain what it is and its pros and cons. We will also look at some facts surrounding fast foods just to give an amateur reader the idea of the whole business. "The Fast Food is the type of food which is fast (in avail), more convenient and in many cases inexpensive."
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