As a result, producers of ordinary beauty products items can achieve economies of scale, which helps them increase their profit margins even if they sell their produce at lower prices. However, since beauty products items produced using organic methods of production give their natural yield their output is less and therefore they are slightly more costly then the ordinary beauty products items.
Considering the economic constraints it will be difficult for Natural Way Products to price its products lower than ordinary beauty products items. However, there is one plus point that the company enjoys. All other major brands that deal in herbal beauty products such as the Body Shop are very high priced not only because of being organic but also due to its high brand image (Kapferer, 2008). Natural Way can price its products higher than ordinary beauty products but lower than competitor's price, thus still making a profit. This will attract consumers who do not use herbal products despite of their willingness to do so because of lack of affordability.
Place
Natural Way products must be stocked at all major beauty shops. The product can also be sold at major spas and beauty salons (Kotler, & Keller, 2008). This will be a good idea to increase the sales as one's personal beautician stocking a product might make a customer trust the product.
Promotion
Natural Way Products will be using a combination of promotion strategies including both above the line and below the line methods. Local television channels and newspapers will be used to promote the shop. Direct Mail will also be used.
As the primary marketing objective of Natural Way Products is to promote healthy skin care practices informative promotion strategies will be used to create awareness (Keller, 2003). Public Service Messages will be made part of Natural Way's advertisements that will be aimed to spread the awareness about health hazards of promoting conventional beauty products. This will be done with assistance of local dermatologists and medical experts. This will not only increase the revenues for the shop,...
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