Marketing in the Contemporary Organizations
The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision for information to travel faster than it used to, hence posing a cut edge competitive environment for each organization. Each company that wants to remain relevant in the market must embrace techniques and trends that will enable it remain afloat and relevant, such as marketing.
The modern organizations has so many functions going on like production, resource development, finance departments, the human resource departments all in tandem. In order to align these functions within the organization with the needs and wants and expectations of the customers, there is need to involve a marketing strategy that will deliberately guide these functions towards that direction (Rama Rao, 2005). The key to success in the current organizations do not rest on marketing or any function independently, but on a joint pursuit of success.
Marketing can be said therefore to play an integrative purpose of the market so that the required synergy can be realized for the success of a given organization. This means then that the responsibility to increase the market share of the organization as they market the company products rests on each member of the organization and not a few selected people from given or selected departments.
Role of marketing to manufacturers/firms
Even the biggest players in any market are still seen to engage extensively in the marketing process. Marketing enables organizations to maintain the positions that they have already acquired over a long period of time, it helps maintain the status quo or even increase the market position of those organizations, a thing that all organizations love to have.
The marketing strategies such as obtaining new clients, (re)branding, repackaging...
Marketing for Humanitarian Organizations Marketing and Humanitarian Marketing is often described as the activities which a company or organization undertakes in selling and buying products and services. It involves promoting their products and services through advertising, sales, and delivery to clientele. Marketing is often embedded in the marketing mix which states the four 'Ps' of marketing which are product, place, promotion, and price. Marketing involves concept such as customer relationship management, business
It was especially effective when evaluated for the specific demographic segmentation the organization was targeting. Young adult males were particularly inclined to watch the commercial, thanks to the buxom, bikini-clad beauty as the star. In addition, young adult females were more likely to relate to the star of commercial, more so than if they had cast a middle-aged housewife. Although these demographics were more likely to watch the commercial,
In an online setting, Rowley suggests that marketers do not need to "speculate about customer needs" because they can use the Internet to download customer's buying profiles and enhance their customer service and product development strategies based on the information they receive from online reports. Further, the author suggests advertising can be more targeted because it is more easily tracked in an online setting vs. An offline setting. Rowley (2004)
Marketing Principles and Practices to Organizational Goals Section 2 Creating two coherent marketing mix proposals for two marketing opportunities Section 3 Examine Strategies for Implementing Marketing Plans The intent of this analysis is to accomplish three major goals through analysis of marketing concepts and principles, illustrating them through actual examples taken from a variety of industries. The first section is focused on assessing and analyzing the contribution of marketing principles and practices
PS1 When Gertrude Stein mused that it is not possible to be both modern and a museum, she foresaw some of the most pressing challenges facing institutions like PS1. Being modern means presenting, and possibly also marketing, contemporary art that has yet to stand the test of time. Curators are prone to the vicissitudes of passing fads, personal biases, and the politics of their interpersonal connections. Because of these challenges, it
This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers
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